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Rebranding gets talked about a lot in small business circles—but how do you know when it’s actually time? I recently caught up with Kate Addamo, a mentor to service-based and creative business owners, who’s just been through her own rebrand. Kate’s story and the work she does with her clients provide invaluable lessons for anyone questioning whether their brand still reflects who they are and where they’re going. 

So, how do you know when it’s time to rebrand? According to Kate, it often starts with a sense of misalignment. Perhaps your messaging feels dated, your visual identity no longer excites you or you’re attracting clients who aren’t quite the right fit. For many of Kate’s clients, the realisation comes after a period of growth—when their confidence, clarity, and business processes have evolved, but their brand hasn’t kept pace. It’s not about forcing change, but recognising when your business has outgrown its current skin.

If you’re feeling that itch for change, Kate recommends starting with an honest audit of your business. Are you consistently following your own processes? Does your brand reflect where you are now, or is it stuck in the past? Sometimes, the answer is a full rebrand; other times, a few strategic tweaks can make all the difference. And while outsourcing can be powerful, don’t be afraid to keep some elements close to your chest—no one knows your brand like you do.

Rebranding isn’t just about aesthetics; it’s about ensuring your business identity matches your vision and values. Don’t let the idea of “one day” hold you back. Prioritise the changes that will move your business forward, and remember: the investment in a brand that truly represents you is always worth it. If you’re ready to realign, recalibrate, or simply refresh your brand to reflect who you are, I know you’re going to find this conversation with Kate really inspiring. 

LINKS:

Connect with Kate Addamo:

Website: https://kateaddamo.com 

Instagram: https://www.instagram.com/lifeandbusinessinflow

The Aligned Woman https://kateaddamo.com/the-aligned-woman

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