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When is THE BEST time to rebrand your platform?
In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the often costly world of rebranding. They discuss the staggering $20 billion wasted annually by global tech companies on ineffective rebranding strategies, highlighting the potential pitfalls and hidden costs associated with such initiatives. Through engaging examples, including the recent rebranding of Starling Bank and notable failures from giants like Netflix and Uber, Simon and Anastasija explore the reasons companies pursue rebranding and the importance of aligning it with genuine business goals. Tune in as they share insights on how to approach rebranding with purpose, ensuring it amplifies rather than distracts from your core product experience.
Simon expresses his irritation with Starling Bank's rebranding, particularly the new font
and logo, highlighting how it detracted from the user experience he previously enjoyed.
Anastasija shares a cautionary tale about a company that spent a significant amount on rebranding, including creating a mascot, which ultimately failed to resonate with users and distracted from the app's core functionality.
The hosts discuss the importance of aligning rebranding efforts with actual business evolution, using Airbnb's introduction of experiences as a successful example of how a rebrand can reflect and support a company's growth.
Follow us on Linkedin!
https://www.linkedin.com/in/anastasijakrysa/
https://www.linkedin.com/in/simonvhook/
Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth.
We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.
Build better tech. Serve more customers. Scale with purpose.
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By Simon Hook & Anastasija KrysaIn this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the often costly world of rebranding. They discuss the staggering $20 billion wasted annually by global tech companies on ineffective rebranding strategies, highlighting the potential pitfalls and hidden costs associated with such initiatives. Through engaging examples, including the recent rebranding of Starling Bank and notable failures from giants like Netflix and Uber, Simon and Anastasija explore the reasons companies pursue rebranding and the importance of aligning it with genuine business goals. Tune in as they share insights on how to approach rebranding with purpose, ensuring it amplifies rather than distracts from your core product experience.
Simon expresses his irritation with Starling Bank's rebranding, particularly the new font
and logo, highlighting how it detracted from the user experience he previously enjoyed.
Anastasija shares a cautionary tale about a company that spent a significant amount on rebranding, including creating a mascot, which ultimately failed to resonate with users and distracted from the app's core functionality.
The hosts discuss the importance of aligning rebranding efforts with actual business evolution, using Airbnb's introduction of experiences as a successful example of how a rebrand can reflect and support a company's growth.
Follow us on Linkedin!
https://www.linkedin.com/in/anastasijakrysa/
https://www.linkedin.com/in/simonvhook/
Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth.
We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.
Build better tech. Serve more customers. Scale with purpose.