"When moments go viral: Preparing for the unexpected"
Presented by the Professional Development and Education Committee

When something goes viral, every second counts. This session explores how communicators can plan for potential viral moments, respond when the unexpected hits, and use the tools and resources available to them to maximize impact. Panelists will share real examples, lessons learned, and strategies to turn sudden visibility into long-term value.

Hear from:
Jeffrey Bernstein (Moderator) - New York University, Assistant Athletic Director for Communications
Rachel Gillam - Indiana University, Director of Social Media & Creative Strategy
Stacey Massey - TVEyes, Vice President of Sales
Jordan Sarnoff - University of Nebraska at Omaha, Assistant Athletic Director - Communications

Referenced resources:
4:45 - Fernando Mendoza’s LinkedIn:
https://x.com/i/web/status/1990469988881220089
http://linkedin.com/in/heismendoza/

26:50 - Viral response from LeBron James:
https://twitter.com/SportsCenter/status/1220200064896970752

38:10 - TVEyes and Omaha case study:
https://www.tveyes.com/college-basketball-viral-moment-media-coverage/

40:20 - Omaha March Madness story:
https://collegesportscommunicators.com/documents/2026/2/27//OMAHA_ATHL_MARCH_MADNESS.pdf

This webinar is presented by the Professional Development and Education Committee, who is charged with coordinating and enhancing year-round continuing education, professional development and leadership opportunities, resources and training to help members at all levels excel as professionals and strategic communicators. 

Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.