Sign up to save your podcasts
Or
Share When Motherhood Changes Everything in Your Business: Rachel’s Rebrand, Redefinitions & Radical Honesty
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
When Motherhood Changes Everything in Your Business: Rachel’s Rebrand, Redefinitions & Radical Honesty
In this raw and reflective episode of the Deeply Rooted Business Podcast, Rachel shares what it really looked like to rediscover her business after maternity leave and why she chose to burn it all down to rebuild something that felt truly aligned.
From navigating marketing ick during postpartum, to redefining her values, voice, and client offers, Rachel opens up about how motherhood radically reshaped her priorities and exposed cracks in her previous brand. She and Jess unpack how the online business space often overemphasizes urgency, performance, and polished perfection and why they’re both moving toward slower, more sustainable, human-first ways of doing business.
If you’ve ever returned to your business after a major life shift and thought, “This doesn’t fit me anymore”—this one’s for you.
In this episode:
- 00:46 The struggle of returning to business after maternity leave
- 02:07 Marketing misalignment and ethical marketing
- 05:12 Aligning business with personal values
- 07:45 Creating accessible and value-driven services
- 10:58 Humanizing marketing and new brand values
- 13:00 Rachel’s brand manifesto
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram
View all episodes
By Jessica Walther & Rachel Lopez | Rooted BusinessIn this raw and reflective episode of the Deeply Rooted Business Podcast, Rachel shares what it really looked like to rediscover her business after maternity leave and why she chose to burn it all down to rebuild something that felt truly aligned.
From navigating marketing ick during postpartum, to redefining her values, voice, and client offers, Rachel opens up about how motherhood radically reshaped her priorities and exposed cracks in her previous brand. She and Jess unpack how the online business space often overemphasizes urgency, performance, and polished perfection and why they’re both moving toward slower, more sustainable, human-first ways of doing business.
If you’ve ever returned to your business after a major life shift and thought, “This doesn’t fit me anymore”—this one’s for you.
In this episode:
- 00:46 The struggle of returning to business after maternity leave
- 02:07 Marketing misalignment and ethical marketing
- 05:12 Aligning business with personal values
- 07:45 Creating accessible and value-driven services
- 10:58 Humanizing marketing and new brand values
- 13:00 Rachel’s brand manifesto
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram