Growing a Deeply Rooted Business

By Jessica Walther & Rachel Lopez | Rooted Business

Are you struggling to navigate the challenges of growing your business with intention and purpose while avoiding burnout? It's time to bring harmony to your hustle and find the elusive balance in your... more

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FAQs about Growing a Deeply Rooted Business:

How many episodes does Growing a Deeply Rooted Business have?

The podcast currently has 92 episodes available.

Growing a Deeply Rooted Business episodes:

August 28, 2025Behind the Curtain: Launch War Stories & Key Mindset Shifts We Learned
In this behind-the-scenes episode of the Deeply Rooted Business Podcast, we’re pulling back the curtain on what launching really looks like—from the tiny $1K launches to the high-stakes $3M ones. Whether you're gearing up for your very first offer or managing a complex team-driven launch, this episode is packed with honest reflections, war stories, and game-changing mindset shifts to help you plan smarter, nurture better, and launch with less burnout.
In this episode, we cover:
02:07 Why planning ahead prevents panic and burnout
06:00 How quarterly launches can hurt your energy & your audience
08:14 The real reason you need a longer ramp-up
10:00 What most people get wrong about post-launch momentum
12:44 Why open cart isn’t the beginning—it’s the amplification
16:00 Webinars, tortoise/hare buyers & trust-based decisions
19:00 The truth about launching with a real-life schedule
21:00 Version 1.0 launches & the scope triangle

Links and resources mentioned:
Listen to Episode 36: Trust Economy: https://player.captivate.fm/episode/c3792cd7-ac5f-4084-8dc7-d0e49c70d045/

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram
...more
26min
August 21, 2025The Psychology of Email Segmentation (That Builds Trust + Sales)
Today, I’m pulling back the curtain on one of the most overlooked opportunities in email marketing: segmentation. If you’re still treating your email list like a crowd instead of a community, it’s time to shift.
I walk you through why sending one-size-fits-all emails is costing you conversions and how even simple segmentation strategies can build trust and drive more intentional engagement. Whether you're using ConvertKit, ActiveCampaign, or something else, the strategies I share are tech-agnostic and focused on what really matters: making your subscribers feel seen and supported.

In this episode, we cover:
01:38 The pitfalls of one-size-fits-all emails
03:11 The power of segmentation
03:48 Natural segmentation techniques
08:16 Real-life examples from client work
12:44 Simple implementation tips

Links and resources mentioned:
Grab The Aligned Leads Formula: https://gal-agency.com/aligned
DM Rachel on @gal.agency: https://instagram.com/gal.agency

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram
...more
15min
August 14, 2025Trust Economy: The Psychology of Engagement
In this episode of the Deeply Rooted Business Podcast, we’re diving into the market shifts that are changing the way people buy and what that means for how you sell.
Buyers today are more cautious, more discerning, and more intentional than ever. Gone are the days of fast yeses from a quick story post or a shiny freebie. Instead, we’re operating in what we’re calling the trust economy—where personalization, micro commitments, and data-driven decisions lead the way.

If your sales feel slow or your marketing feels flat, this episode will help you rework your strategy so it aligns with how people actually buy today.

In this episode, we cover:
00:36 Understanding the trust economy and today’s buyer psychology
03:10 Personalization in marketing and why broad messages are falling flat
04:12 Why quizzes and insight-gathering tools are performing better than ever
08:14 The micro commitment principle and how to layer small yeses
15:17 Engagement metrics that actually matter in 2025
17:51 Actionable tips to help coaches and service providers thrive in the trust economy

Links and resources mentioned:
How to Create a High-Converting Quiz Funnel to Boost Leads and Sales: https://player.captivate.fm/episode/47390e1b-ea7f-466c-bcc9-07314607b358/
Build a Quiz Funnel That Works For You: Our Favorite Lead Magnet Strategy: https://player.captivate.fm/episode/0fb76578-d1de-4599-a0c3-511bda1298bd/
Quiz Funnel Build: https://www.thelaunchcollaborative.com/quiz-funnel

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram
...more
22min
August 07, 2025Why Notion Is My PM Tool of Choice for Solopreneurs and Tiny Teams
In this episode, I’m walking you through exactly why Notion is my go-to for organizing my backend and how it’s helped me reduce mental fatigue, make better decisions faster, and actually feel in control of my day-to-day. Whether you’re a solopreneur or managing a small team, I’ll share how to start small, avoid overwhelm, and create a system that grows with you.
In this episode, we cover:
01:02 How Notion became a total game changer
02:18 Why simplifying your tech stack makes everything easier
03:30 How I built a system that didn’t burn me out
05:16 Letting your systems evolve with your season
06:08 The mental clarity I didn’t know I was missing
08:11 My favorite Notion features
10:18 How I turned Notion into a scalable business asset

Links and resources mentioned:
Sustainable Success Business Planner:
https://thewellnesscollab.gumroad.com/l/sustainable-success-planner?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram
...more
14min
July 31, 2025Why Your Email List Isn't Converting (5 Fixes That Work)
What if the problem with your email list isn’t the content...but the way your systems are set up?
In this solo episode, Rachel breaks down five of the most common reasons your email list isn’t converting and what to do instead. From fixing disconnected customer journeys and rethinking sales timing, to segmenting based on real behavior and tracking the right metrics, this episode is packed with actionable fixes that prioritize sustainability, ethics, and real connection.
If you’ve been wondering why your open and click rates look fine but no one’s buying, this is your sign to pause, recalibrate, and rebuild an ecosystem that actually nurtures and converts.

In this episode, we cover:
Auditing your welcome, nurture, and offer flows for alignment
Why “more emails” is rarely the answer
The real reason most sales messaging falls flat
How to segment based on behavior, not guesses
Which metrics to actually track (and how to use them)
Why silos in your content strategy are killing your conversions
How long it really takes to convert someone in today’s market

Links and resources mentioned:
Email training: www.gal-agency.com/email-ecosystem
One-Hour Content System: https://www.deeplyrootedbusiness.com/content-waterfall-system
...more
18min
July 24, 2025When Motherhood Changes Everything in Your Business: Rachel’s Rebrand, Redefinitions & Radical Honesty
In this raw and reflective episode of the Deeply Rooted Business Podcast, Rachel shares what it really looked like to rediscover her business after maternity leave and why she chose to burn it all down to rebuild something that felt truly aligned.
From navigating marketing ick during postpartum, to redefining her values, voice, and client offers, Rachel opens up about how motherhood radically reshaped her priorities and exposed cracks in her previous brand. She and Jess unpack how the online business space often overemphasizes urgency, performance, and polished perfection and why they’re both moving toward slower, more sustainable, human-first ways of doing business.

If you’ve ever returned to your business after a major life shift and thought, “This doesn’t fit me anymore”—this one’s for you.

In this episode:
00:46 The struggle of returning to business after maternity leave
02:07 Marketing misalignment and ethical marketing
05:12 Aligning business with personal values
07:45 Creating accessible and value-driven services
10:58 Humanizing marketing and new brand values
13:00 Rachel’s brand manifesto

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram
...more
18min
July 17, 2025CEO Mindset Shifts for Coaches & Service Providers
In this powerful episode of the Deeply Rooted Business Podcast, we dive into the real mindset shifts that helped us build sustainable, profitable businesses without burning out. We open up about our own experiences with client overload, the pressure of being fully booked, and the hard lessons that came from running their business like a job instead of a company.
Whether you're drowning in client work or struggling to work on your business instead of just in it—this episode is your blueprint for sustainable growth.

In this episode, we cover:
01:46 The myth that being fully booked means you're successful and what it really cost us
07:11 Why protecting time is one of the most strategic things you can do for your business
12:15 How not having systems led to us building a job, not a business
14:15 Why we created an external business brain to reduce mental load
17:43 How we’re shifting from being service providers to being CEOs and how you can build your business like an asset.

Links and resources mentioned:
Fair Play by Eve Rodsky: https://www.fairplaylife.com/the-book
...more
21min
July 10, 2025Ditch the Myth of Balance Build a Business that Breathes
In this episode of the Deeply Rooted Business Podcast, we’re getting real about something we’ve both struggled with—work-life balance. You’ve heard the advice: block your time, shut the laptop at 5PM, keep business and life in perfect harmony. But honestly? That’s not how real life or entrepreneurship works.
Instead, we’re talking about work-life integration—what it looks like to run a sustainable business that supports your life (not the other way around). We’re sharing our own stories of shifting schedules, unexpected energy crashes, and the systems we’ve built to make room for both impact and rest.
Whether you’re a new parent navigating nap schedules or a coach in a launch season, this conversation will help you rethink what balance really means and how to create space for a rhythm that feels aligned, flexible, and real.
In this episode, we cover:
01:03 Why we ditched the idea of work-life balance
02:22 How we’re rethinking structure and redefining “productivity”
04:34 The flexible systems that keep our businesses breathing
08:53 What Ayurveda taught us about energy management
12:12 How to design your own work-life integration strategy
15:53 Why boundaries only work if you protect them
...more
19min
July 03, 2025Should I Start a Substack? (The Honest Answer for Coaches & Service Providers)
In this episode of the Deeply Rooted Business Podcast, we're diving into a question we’ve been hearing a lot lately—should you use Substack or stick with a traditional email platform like Flodesk, ConvertKit, or ActiveCampaign?
Rachel, our go-to email marketing strategist, breaks down the pros and cons of each. We talk about why Substack is trending, especially among thought leaders and content creators who want a low-maintenance platform with monetization built in. But we also highlight where traditional platforms shine—think advanced automations, segmentation, lead gen, and more robust control over your strategy.
If you’ve ever felt torn between the simplicity of Substack and the power of traditional ESPs, this episode will help you get clear. We’re comparing usability, design flexibility, audience targeting, and overall business goals to help you choose what fits best for the season you’re in.

In this episode, we cover:
00:56 Why Substack is gaining traction (and who it’s best for)
01:27 The biggest pros and major limitations of using Substack
07:44 When traditional platforms make more sense
13:51 Our take on how to choose based on your goals and capacity

Links and resources
ActiveCampaign: https://activecampaign.referralrock.com/l/1D9Y6AJJ5DI/

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram
...more
17min
June 26, 2025Email-First, Life-First: How to Sustain Sales During a Slow Season Without Burnout
Feeling the summer slowdown in your business? You're not alone — but you don’t have to panic post or chase quick wins. In this solo episode, Rachel shares how she helps life-first business owners create sustainable, sales-driven strategies using email as the heart of their marketing ecosystem.
You’ll learn how to pivot with purpose (not panic), what it really means to humanize your marketing, and why putting your email list at the center of your strategy is the smartest way to create consistent income — even when your audience is quiet.

✨ In this episode:
Why “panic posting” isn’t the move (and what to do instead)
The email-first marketing shifts that keep sales flowing in slow seasons
How to use automation and segmentation to deepen trust, not just increase clicks
What to post on social (and why it’s not your full funnel anymore)
The secret to building an aligned email list that actually converts

If you're craving sustainable systems and soulful strategy this summer, this episode is your go-to.
In this episode, we cover:
00:44 Why email is more powerful than ever in slow seasons
02:26 How to build trust through thoughtful, intentional marketing
04:43 The truth about using your email list vs. social media
06:39 How to stop treating your email list like a checkbox
08:19 Why human-first marketing is outperforming urgency tactics

Links and resources mentioned:
Aligned Leads Formula: https://gal-agency.com/aligned

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram
...more
17min

FAQs about Growing a Deeply Rooted Business:

How many episodes does Growing a Deeply Rooted Business have?

The podcast currently has 92 episodes available.