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In this episode, Ash and Kane talk about when you don’t need to use video alongside your podcasting. They also discuss what to focus on when you first start your podcasting journey and why it’s always important to remember that podcasting is for the long haul.

KEY TAKEAWAYS

• You should outsource as much as possible as a podcaster but budget doesn’t always allow this.
• If you aren’t a trained videographer, you may be unable to create effective videos from your podcast.
• When you first start podcasting you are already learning how to podcast and focusing on getting episodes out, adding learning to be a videographer and editor on top of that can take too much of your focus.
• Podcasting is a long-term game. If you want to do something short-term, do something else, not podcasting!
• Podcasting is forgiving, you can get a lot of things wrong but if you remain consistent for 2-3 years you can achieve real results.
• Having a YouTube channel may not be the best use of your time especially if your time is limited. You will get more results from different tasks.
• Consider if long-form video would work for your style of content, it isn’t worth doing for some formats and content types.

BEST MOMENTS

“You will feel overwhelmed and overworked and you’ll give up”

“It’s working but it takes time”

“Just figuring out where you fit is more important than fitting in a little bit everywhere”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]