With the 2024 U.S. elections fast approaching, PRWeek's Gideon Fidelzeid sits down with Sachs Media's Ryan Cohn to explore the high-stakes intersection of politics and communications. Through real-world examples, they unpack the risks and rewards of taking political stances, how to talk about key issues without alienating stakeholders and the art of proactive brand storytelling with lawmakers. Cohn also shares why an employee advocacy program may be the missing piece to your internal communications playbook. From there, he offers counsel for organizations that enter the political arena with good intentions but struggle to escape unscathed. With a volatile political climate reshaping corporate PR, companies must adopt a strategic approach to public affairs and government relations. You may not want to wade into politics, but everyone should be ready just in case they get dragged through the mud.

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