Enterprise Explores

When Rebranding Goes Wrong


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“Meta. Metamates. Me." A new set of corporate values announced by Facebook last week, was ridiculed by its employees. We discuss what went wrong at Meta, and why company morale cannot be boosted by a slogan change, or a rebranding exercise.

Image Credit: Shutterstock | Sergei Elagin

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Enterprise ExploresBy BFM Media


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