Cash Flow Confidence

When Should You Bring On a Fractional CFO?


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In this episode of Make Space for More, Melissa Swink and I dive into what it really takes to build a business that is not only profitable but also sustainable.

I share my journey from corporate finance to launching my own firm, and the moment I realized most business owners do not actually struggle because of revenue. They struggle because of a lack of clarity.

We talk about:

  • The biggest financial blind spots entrepreneurs face

  • What healthy cash flow actually looks like

  • How strategic forecasting changes everything when you want to grow without burning out

  • Team-building, smart hiring, and why letting go (just a little) can actually make you more profitable

If you have ever wondered what it is like to work with a fractional CFO, or how to build a business that feels as good as it performs, this conversation will give you a behind-the-scenes look at both the numbers and the mindset that make sustainable success possible.

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Cash Flow ConfidenceBy Shelby Ashley