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When Should You Change Your Target CPA Bidding Strategy In Google Ads?
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If I use smart strategies and keywords CPC is different, like the keyword is $1 and the other is $6. So what should I do in target CPA cost? Okay, I think I'm trying to understand what you are trying to say. What you're saying is the smart bidding is $1 and the manual CPC is $6. Or the other way around smart bidding. When you do smart bids like Target CPA or Target ROAS or Max conversions, Google wants to get the conversion at any cost. So you may find your clicks are very high, like $6.
As I said earlier on, CPC is a vanity metric. Don't go just for that and think, oh, it’s too expensive, I'm paying six times more money. But you might be earning six times more as well from those clicks. So look at the conversion rate, the conversion data, I should say, and not just the CPC. Target CPA has got. If you got enough conversion data, like 40 or 50 in the account or campaigns, then you switch over to the Target CPA and then it doesn't matter if Google charges $10, but it’s getting you that lead at your target cost. Who cares?
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By Uzair KharawalaThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If I use smart strategies and keywords CPC is different, like the keyword is $1 and the other is $6. So what should I do in target CPA cost? Okay, I think I'm trying to understand what you are trying to say. What you're saying is the smart bidding is $1 and the manual CPC is $6. Or the other way around smart bidding. When you do smart bids like Target CPA or Target ROAS or Max conversions, Google wants to get the conversion at any cost. So you may find your clicks are very high, like $6.
As I said earlier on, CPC is a vanity metric. Don't go just for that and think, oh, it’s too expensive, I'm paying six times more money. But you might be earning six times more as well from those clicks. So look at the conversion rate, the conversion data, I should say, and not just the CPC. Target CPA has got. If you got enough conversion data, like 40 or 50 in the account or campaigns, then you switch over to the Target CPA and then it doesn't matter if Google charges $10, but it’s getting you that lead at your target cost. Who cares?