This episode of The Distinctive Dermatologist is about a reality that every dermatology practice faces — even the best ones. At some point, something goes wrong.

This is not about treatment outcomes or clinical decisions. It's about the patient experience.

Here is what you need to know and the steps you must take when miscommunication happens, or the patient is left wondering if your practice truly cares about them.

A special thank you to GentleCure from SkinCure Oncology for sponsoring The Distinctive Dermatologist. Their commitment to helping practices deliver the Ultimate Customer Experience® reflects today's message exactly:

The ultimate experience isn't defined by the absence of problems. It's defined by how quickly and confidently you restore trust when something goes wrong.