In the digital landscape, the balance between automation and human interaction is more crucial than ever for small to medium-sized businesses. In this episode of Build & Thrive Thunder Bay, we explore "When to Automate and When to Stay Human: Finding Balance in the AI Age." Discover practical strategies that will help you leverage cutting-edge technology while maintaining the authentic connections that keep customers coming back. Learn how to identify the right opportunities for automation to streamline operations and reduce costs, all while ensuring your brand’s unique personality shines through. Join us as we share actionable insights tailored for local business owners looking to thrive in an increasingly digital world. Tune in and find out how to enhance your marketing efforts and grow your customer base effectively!