294: When To Bring Your Marketing In House with Tim Brown

I’ve got a secret. It’s the marketing secret that 90% of contractors miss, and my guest is sharing it with us in today’s show. Join us to learn more! Joining us today is Tim Brown from the Hook Agency. Tim has been featured on The Roofer Show several times and knows sales and marketing from the inside out. He is my go-to guy for marketing, SEO optimization, and web design. Because Tim works with many contractors, he understands what we do and how to help our marketing reach our target customers. In today’s show, Tim addresses the dilemma about whether to outsource our marketing or bring it in-house. Plus, he’s giving us the scoop on that little-known marketing secret that every contractor should know.    What you’ll hear in this episode: The #1 secret for marketing success (Hint: It’s a simple switch!) Why most contractors are getting it wrong on their websites and in social media posts The most important question to ask–and answer–about your marketing What SEO does for your business—and what it doesn’t do Why Tim thinks you SHOULD have an in-house person for your marketing What to consider in hiring for an in-house marketing role

  Resources/Links: Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.   Download my FREE 1-Page Business Plan template at www.theroofershow.com.   Contact me about one-on-one coaching at www.theroofercoach.com.     Check Out My NEW Website: The Roofer Coach Text Me @ (510) 612-1450 – Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~   Connect with Tim:   Connect with Tim: Connect with Tim and the Hook Agency: Website Visit www.hookagency.com/audit to get a FREE audit of your website! Take a look at a recent website Tim revamped for John DeLaurier:  www.calldrr.com     Vetted Sponsors of the Roofer Show Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with  https://www.callruby.com/roofer . Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads -  Peakleads.io. Set and forget your estimate follow-up with John DeLaurier’s automation app Proline." Go to useproline.com/dave50