In episode 421, I chat with Jaime O'Connor who grew up selling scrunchies in 4th grade. She talks about her journey into building four businesses, how she worked with the NFL and the sports industry for awhile, which of her companies worked, which didn't and why, how she went to work back at a 9-5 after her third company, why when she couldn't find someone who could handle the operational side and the marketing side she started her 4th business. Plus she shares her advice on starting another business and how to find your vision of where you want to be.