One of the most common questions we hear is, when is the right time to invest in Sales Operations in my company? When is it too early? When is it too late? Luckily our guest, Pete Kazanjy, is a bit of an expert when it comes to early stage sales organizations. He wrote a book called Founding Sales and he is the founder of Atrium HQ, a sales performance analysis company. So on today’s episode, we’re going to answer that common question about when is the time to invest in Sales Ops. And for bonus points, we’re going to go deep on the core tenets of Sales Performance, the KPIs you should care about, and reveal the highest leverage actions we as Operators can take with our Sales Orgs. By the way... Pete lists A LOT of books in this episode. Here's the complete list for you: - The Goal by Eli Goldratt - The Score Takes Care of Itself by Bill Walsh - The Lean Startup by Eric Ries - Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram - Founding Sales by Pete Kazanjy - Cracking the Sales Management Code by Jason Jordan - Leading Sales Development by Alea Homison and Jeremy Donovan Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Pete on Twitter @Seany_Biz @Kazanjy @HYPERGROWTH_pod