The End in Mind: Personal Development For Entrepreneurs

When to know you need to throw out the rule book


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One thing I love about the intuitive work we do with our one-on-one clients is the fact that we don't put beliefs on them. Here’s the deal - in today’s world of online business, everyone is selling the hacks, the quick wins, ways to develop your easiest and quickest way to making the money you’ve always desired. 


But what if money wasn’t what we all truly desired in the first place? What if money is just the easiest way for us to communicate abundance in today’s world, and that very form of marketing has manipulated us all into thinking that we actually want money more than what we actually want deep down?


Money is the easiest buzz word to use in today's marketing to get people to buy. The more the economy shifts, the more you will see people selling using money as a tactic. I even recently fell into a trap, thinking that once I hire someone they will solve all of my business problems and make me more money. However, what I walked away with was more problems, more stress, and the faint memory that nothing was even wrong with my business to begin with. 


My goal is to normalize having these conversations amongst one another as coaches, colleagues, professional women. We need to remind ourselves that making a quick buck, or finding the fast track to money, isn't actually going to shift our mindset and uplevel our lives. Instead it is the complete opposite - we need to slow down.


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The End in Mind: Personal Development For EntrepreneursBy Caitlin Durning: Personal Development Coach

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