When to Pick Startups instead of Enterprises for your Service w/ Jose Cayasso

Caya is an entrepreneur and growth marketer. In 2011, he founded Pota-Toss, a Kickstarter-funded iOS game, released on the App Store on October 2012. It was deemed by Techcrunch and CNN as 'The Next Angry Birds' and was downloaded over 300,000 times. The company then evolved into Saborstudio, a digital marketing consulting agency. In November 2012 Caya was selected as one of 40-Under-40 Costa Rican innovators, and he was a featured speaker on the 2013 TEDx PuraVida Conference. In mid-2014, Caya started Slidebean, an automated, cloud-based presentation tool. Slidebean has been around for over 4 years with over half a million users around the world. Beyond his duties as CEO, Caya has led the marketing efforts that propelled Slidebean’s growth. In his free time, he’s also an amateur filmmaker and a not-so-great tennis player. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value] In this episode you'll learn: [1:45] Caya’s day-to-day as the CEO & the Head Marketer? [2:25] Top Performing Marketing Channels that work for Slidebean [3:46] How’d Caya validate Investing in Slidebean? [5:40] The Initial spend on SEM before investing $100k into Marketing [7:22] What’s drawing Caya to YouTube Marketing [10:33] The Reason for picking Startups vs going full Enterprise [12:20] How does Slidebean compete or differentiate from the giants like Google Slides and MS Powerpoint [14:30] The Channels that didn’t pan out for Slidebean [17:08] What most companies get wrong when going on YouTube [18:35] Did 500 Startups help Slidebean? [21:14] What happened to Pota-Toss? Links mentioned: Slidebean.com Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org). If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.