Timing isn't everything but it does help and we need every grain of goodness we can get in 2020.  

Of all the emails I send to market CoMoGives (a local year end giving campaign that supports 142 nonprofits powered by the Community Foundation of Central Missouri):

But it’s not all about the money is it?  It’s about spreading the word.  Building awareness.  And you can’t do that with just two emails asking for donations.  You need a cadence to start the conversations flowing…

Here's the schedule I'd suggest for sending year end gift emails based on the data I've seen over the past 7 years of sending emails on behalf of the CoMoGives organizations. And since I wasn't sure if you'd believe me or not I called in for backup and Kathleen Murphy Toms with GivingTuesday had a thing or two to say as well about when and how many emails to send in the month of December.

For a fully-formatted article version of this podcast, head over to our website: 

https://mayecreate.com/blog/when-to-send-your-year-end-giving-emails/