Have you heard online business gurus tell you to "be the niche" and "get paid to talk about whatever you want?"

In this episode I break down why that isn't working: expensive courses that sell ‘vibes’ instead of real, tested strategy are losing traction FAST. I compare creators whose businesses are crumbling with those who have scaled by turning one-on-one work into courses.

Sorrynotsorry to everyone who thought I was going to tell you that it's ok to "be the niche"

Highlights include why relevance comes from working with real clients, the power of clear processes over self-focused marketing, and practical advice for creative entrepreneurs (especially creators moving from Etsy to having their own website!).

Freebies/work with me: www.amylollis.com

Connect on Insta: www.instagram.com/amylolliscreative

Regenerative Business: www.thedirtyalchemy.com