In this episode of the UniqueFemme Podcast, Cynthia sits down with Jen Govier, founder and CEO of HUX, a Canadian women’s performance underwear brand. 

After a 20-year corporate career in leadership and private wealth, Jen made the bold decision to choose alignment over security. What began as a very real gym moment, one many women know all too well, sparked the creation of a patented product designed to support women without compromise.

In this conversation, Jen shares what it really takes to walk away from the expected path, trust conviction before proof, and build something rooted in listening to women. 

Together, Cynthia and Jen explore confidence, innovation, and the power of solving problems women have simply learned to tolerate.

Connect with Jen: @huxwear 

Connect with Cynthia: Coach.cynthia.a @theuniquefemme @Hermovement.co