Enterprise Confessional

When You Are the Brand: Handling Damage Control Without Losing Yourself


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In this episode, I’m diving into what it really takes to handle damage control after the fact. Yesterday, I shared the story of what happened when I decided to grow a team—and today, we’re focusing on what comes next. Mistakes and messy moments are inevitable in business, but how you recover is just as important as what went wrong.

We’ll unpack how to assess the damage, rebuild trust, and put better systems in place, while also protecting your mind, body, and spirit. Because when you are the business and you are the brand, safeguarding your peace is just as critical as safeguarding your reputation.

If you’ve ever felt the weight of being the brand while trying to clean up behind the scenes, this episode is for you.

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Enterprise ConfessionalBy Deshea Shepard