In this cliffhanger episode, we’re cutting straight to the strategy. If your brand messaging isn’t clear, you’re not just blending into the noise you’re losing clients, opportunities, and authority.

I’m breaking down what unclear messaging actually looks like, why it’s costing you conversions, and the 3-point framework to sharpen your message so people instantly understand why you are the choice.

And here’s the kicker…

At the end, I’m leaving you with one question that could change how you approach your entire brand moving forward:

If I looked at your brand today, would I know in 10 seconds why I should choose you????

This is your sign to tighten up, get clear, and step into the authority your brand deserves.

The Episode is Sponsored by our Founder.

Use code: CASTYOURNET when booking a session online at www.beacons.ai/desheathebrand

What happens when you take your vision into unfamiliar territory?

In this episode, I’m sharing my journey of planting seeds in Houston TX and Dallas TX two cities with completely different energies, but one mission.. building authentic community.

We’ll talk about the uncertainty and excitement of testing new markets, how to adapt your strategies while staying rooted in your brand identity, and the patience it takes to truly watch your work grow.

Community isn’t built overnight. It’s built through consistency, presence, and trust…

I’ll leave you with this cliffhanger question to reflect on.. What soil are you planting in right now-and are you giving yourself enough time to let your seeds grow?

In this episode, I’m diving into what it really takes to handle damage control after the fact. Yesterday, I shared the story of what happened when I decided to grow a team—and today, we’re focusing on what comes next. Mistakes and messy moments are inevitable in business, but how you recover is just as important as what went wrong.

We’ll unpack how to assess the damage, rebuild trust, and put better systems in place, while also protecting your mind, body, and spirit. Because when you are the business and you are the brand, safeguarding your peace is just as critical as safeguarding your reputation.

If you’ve ever felt the weight of being the brand while trying to clean up behind the scenes, this episode is for you.

What happens when you do everything right in business… and it still goes left?

In this raw and unfiltered storytime, I’m sharing one of the hardest lessons I’ve faced while building a team: hiring a VA under contract, only for my client’s non-payment to derail everything. I did what I thought was right — I stopped work immediately, kept communication transparent, and even offered referrals to help them land new opportunities.

But instead of resolution, I found myself at the center of a smear campaign — threats of being blasted on social media, my character questioned, and my mental health on the line.

This episode isn’t just about my story — it’s about the realities of entrepreneurship that no one posts about:

💡 How to handle contracts when cashflow gets tight.

💡 What to do when team trust turns into public threats.

💡 How to protect your mental health when business gets messy.

QTNA: If this happened to you… WHAT WOULD YOU DO?

Tune in to hear my story, the lessons I learned, and how I’m using this moment to build stronger systems for the future.

This is our cliffhanger episode.

In The Breakthrough Blueprint we’re Dissecting Your Story, Skills & Success, I’m taking you inside the process of retiring the “old you” and rebranding into the version of yourself that’s built for your next chapter. We’ll unpack how to dissect your skills, repackage them into a new business model or career path, and cement brand pillars that actually connect.

I’m pulling back the curtain on my own blueprint how my storytelling, my “why,” and my brand strategies have created some of my biggest wins yet.

But here’s the twist… we end this one with a question. One that will sit with you. One that will force you to decide if you’re ready to step into your new level now—not “when it’s perfect,” not “when you’re ready,” but right now.

Are you willing to put the old you to rest to make space for the version that can carry your success?

Filming this while sitting in a packed up office of inventory, this juicy revelation turned episode was birthed in 2024! Sometimes, the reason we can’t move forward in business has nothing to do with strategy — and everything to do with the emotional clutter we’re still carrying.

In this episode of Enterprise Confessional, Deshea unpacks the invisible burdens entrepreneurs, creatives, and professionals often hold onto outdated goals, unresolved disappointments, ego-driven decisions, and the pressure to prove yourself to people who were never your audience to begin with.

This episode explores

• The mental and emotional decluttering required to make space for your next level
• How tuning out the noise is the key to hearing yourself again
• Why failures are actually just feedback loops — not character flaws
• The shift from ego-based entrepreneurship to aligned entrepreneurship
• How Deshea’s personal development journey started with asking: “What do I actually want?”

If you’re ready to stop performing and start processing, this episode will meet you right where you are — and gently challenge you to release what’s heavy so you can carry what’s meant.

Blind Faith & Emotional Grit – Balancing Passion and Practicality in Entrepreneurship

In this episode of Enterprise Confessional, we’re diving into the emotional side of entrepreneurship that rarely gets talked about the tug-of-war between passion and practicality, the mental weight of ownership, and the deep internal work required to keep showing up when you’re climbing blind.

Deshea opens up about what it really takes to build a business when you’re navigating life’s valleys, carrying generational weight, and still expected to perform. She shares how circumstances you’re born into can either propel you or paralyze you — and how mature emotional intelligence is often the real currency of longevity in business.

This episode explores

• The emotional balance required to push through self-doubt and survival-mode
• The quiet battle of asking “is this even what I want?” when you’re already in motion
• The power of support systems — including therapy, coaching, and mentorship — to help you navigate internal blind spots
• What full-throttle commitment looks like when the vision is bigger than the fear

If you’ve ever questioned your path, felt alone in your pivot, or struggled to reconcile your ambition with your emotions — this one’s for you.

Because success doesn’t come from strategy alone.

It comes from emotional grit.

Ask me how I know?

Because I’ve lived it.

Let’s talk about the deals that look good on the outside but slowly drain your energy, your creativity, and your business...

Bartering isn’t always a blessing sometimes it’s a trap wrapped in survival mode.

In this episode, I’m breaking down:

→ The real cost of “trading services” when your rent still needs to be paid

→ Why bartering often reinforces burnout and blurred boundaries

→ Realtime marketing strategies that actually work not ones that keep you hustling for visibility with no return

→ How to shift out of desperation and into strategy

Because the truth is

You can’t build a premium brand off of unpaid energy.

If you’re tired of operating from survival mode, this conversation will snatch you and set you free.

📍Enterprise Confessional is open. Step into my office.

When I recorded this episode, I originally called it “The End of My Beautypreneur Journey.”

Because that’s what I thought I was here to talk about — the closure, the pivot, the chapter ending.

But as I started speaking, I realized something deeper was unfolding…

This wasn’t just about walking away from a business.

This was about finally giving myself permission to rest in my peace — To rest in the decision... To rest in the unknown... To rest in the fact that even when you don’t have the full picture, what’s meant for you will always make its way to you.

So while I thought this was about endings, It’s really about trusting what begins when you choose you.

🎙️ Episode 1: Resting In My Peace is live. And if you’ve been standing at the edge of a decision, waiting for clarity — this is your confirmation.

You don’t have to know what’s next to rest in what’s right.