Most people say they want feedback. What they really want is validation.

In this episode of What’s Your Problem?, Kevin Popovic explores a common leadership challenge: asking for help, then reacting defensively when the answer isn’t what we expected.

It happens in business all the time. A founder asks for advice on their website. A leader asks for feedback on a strategy. An entrepreneur shares a new idea. But when an expert points out the gaps between the current work and industry best practices, the conversation suddenly becomes uncomfortable.

Why?

Because contrast reveals gaps — and gaps can feel personal.

In this episode, Kevin explains why separating your identity from your work is essential for growth, innovation, and leadership. He also shares a principle he often reminds clients of:

There’s a difference between being right and finding the right answer.

If you’ve ever asked for help but struggled with what you heard, this episode will help you rethink what feedback really means — and how to use it to improve your work instead of defending it.