If marketing makes you feel like you have to get into character or be in the right brainspace to do it, this episode explores what it looks like to divest from the idea that we have to perform a certain role or only be a particular version of ourselves. We discuss the benefits of bringing more of the layers of who you are to your business. And we investigate what it means to step into the next version of you without performing it or "faking it until you make it."