There’s a phase in entrepreneurship that almost no one talks about.

It’s the moment when the strategies that once worked suddenly stop working.

When your messaging feels off.

When your business still exists… but something deeper inside of you is shifting.

Most entrepreneurs interpret this season as failure.

But what if it’s actually an initiation?

In this episode, I share my personal experience navigating Saturn transiting my 8th house — one of the most transformative astrological cycles a person can go through — and how it revealed deeper lessons about power, identity, leadership, and evolution in business.

We talk about:

• The identity gap that every entrepreneur eventually faces

• Why strategy stops working when you're evolving

• The uncomfortable "void" phase between business identities

• Saturn’s role in forcing deeper integrity in leadership

• Why some seasons in business feel slower or heavier — and what they’re actually preparing you for

If you're in a season where your business feels like it’s shifting… this episode will help you understand why.

And why nothing has actually gone wrong.

Because sometimes the most confusing seasons in business…

Are the ones preparing you for your greatest expansion.

Join The Business is the Initiation Masterclass:

https://ericarusso.thrivecart.com/the-business-is-the-initiation/

Cart closes March 10th, 2026.

Take The Way You Move assessment to understand your natural rhythm—how you’re meant to decide, lead, and move forward:

https://ericarusso.thrivecart.com/thewayyoumove/

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And if you want to stay connected day to day, come hang out with me on social media. @ericawrusso