This week on the 2 Regular Guys Podcast, we’re joined by decorated apparel legend Johnny Shell, Principal Analyst for Textile & Apparel Printing Services at Keypoint Intelligence. With nearly 40 years in the industry, Johnny brings unmatched insight into the current state of apparel decoration. We’ll explore where the market is shifting, which technologies are truly moving the needle (and which are just hype), and how small to mid-sized decorators can keep up with rising demand for customization, speed, and sustainability. Whether you’re looking to adapt, invest, or gain a competitive edge, this conversation will give you the clarity and strategic takeaways you need to thrive in today’s evolving print landscape.

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Terry: My 4 year old granddaughter made me realize I might have a road rage issue.

She was riding in my shopping cart at the grocery store and yelled at the shopper in front of us, “Pick a lane, jerk!”

Aaron: I’m sure all of our listeners know you, Johnny, but tell us a little about Keypoint Intelligence.

Terry: You’ve been in the decorated apparel space for nearly four decades. How have you seen the industry evolve, and what would you say are the most pivotal shifts happening right now?

Aaron: With your finger on the pulse of this industry, where do you see technology making the biggest impact today, and which innovations are being overhyped?

Terry: How are decorators, especially small and mid-sized shops, adapting to the demands of customization, speed, and sustainability?

Aaron: You’ve often spoken about market signals. Can you share where you see demand trending, both in product types and in printing methods?

Terry: If a listener walks away from today’s episode with one strategic insight, what do you hope it is?

Aaron: How can our listeners find you?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.