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Bryce Carr is the Director of Artist Marketing at Fender Musical Instruments Corporation. He joins us this week to share some tips and tricks on working with brands in the musical instrument space and to share some thoughts on brand partnerships.
In addition we talk about Fender as a brand and some of the incredible things they’ve been focused on lately.
Bryce provided so much value in this one! If you got something out of it, please do us the biggest favor and share it with a friend that would enjoy it as well!
Timestamps:
0:00 - Intro / Who you are and what you do
4:35 - Bryce’s backstory and early days
8:00 - Working at Ultimate Ears
14:20 - Working at Bandsintown
19:10 - Going back to USC for his MBA
21:05 - Is college worth it?
24:50 - Going to work for Fender
27:50 - How does an artist develop a relationship with Fender?
38:50 - Fender’s goal to elevate their artists by telling authentic stories
44:20 - Fender’s focus on diversity
49:05 - Where do you see the future of music going?
55:10 - Fender’s ethos is incredible
1:01:20 - How to get in touch with Bryce
Bryce Carr: @brycebcarr
Fender: @fender
Andrew Cramb: @andrew_ftw
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Josh Epple (Hopeless Records) and Ben Farber (Warner Music) are back by popular demand for a Q&A episode!
We ripped some jokes, had some laughs and covered some great questions.
Let’s get to it!
Timestamps:
0:00 - Intro
5:30 - If you’re a brand new artist and you’re about to release music, should you release your best song first?
10:50 - How much planning and strategy should you put into a song that you think will be a single?
17:30 - How to get over the fear of putting out music?
23:00 - How many singles should you release before dropping an album?
32:20 - What does it look like when live music and tours come back?
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Josh Epple: @eppelogue
Ben Farber: @blfarber
Me: @andrew_ftw
VERSION III: @version.iii
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Silver Sphere is 100% my favorite artist right now! She’s Incredibly talented with a rad story. It was an honor to do a podcast with her. I hope you enjoy it as much as I did!
Timestamps:
0:00 - Intro
2:35 - Creating music as the character Silver Sphere
7:50 - Touring with Omar Apollo and her love for tour
11:15 - What artists are you most inspired by?
14:30 - Constantly evolving her songwriting process
16:00 - Signing a record deal during the pandemic
19:15 - Writing with Dylan Brady and releasing Football Game
21:50 - Staying cohesive while not limiting herself to one genre or style
24:10 - Advice to any artists who are afraid to release music
29:00 - Where can everyone find you?
Taji Ameen is the host of One Star Reviews on VICE as well as a producer and videographer. This is his story!
Timestamps:
0:00 - Intro
2:17 - Who you are and what you do
4:25 - An internship at VICE leading to so much more
10:05 - Going from skateboarding to getting into filming video and other interests
15:07 - Moving from New York to California, then coming back to NY
20:00 - Becoming a full time shooter at VICE and occasionally hosting
22:52 - Having major success with developing and hosting One Star Reviews
26:47 - Filming One Star Reviews in so many wild locations
30:07 - What’s it like being the host of One Star Reviews?
36:10 - Can we please get Taji a chair sponsorship??
38:07 - What’s next for you?
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Taji Ameen: @tajcam
Andrew Cramb: @andrew_ftw
Vice One Star Reviews
Where Are All My Friends Podcast:
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Nick Nukem is the co-host of The Plug Radio on Apple Music. He joins us this week to tell his story, talk about never giving up on a career in music, and shares what it's like to finally have his own radio show!
Timestamps:
0:00 - Intro
4:15 - Who you are and what you do
6:06 - The early days and getting fired from his first radio job
13:45 - Meeting PJ Butta and getting into music journalism
19:00 - The excitement of finding new music online back in the day
32:30 - Writing for OC Weekly then covering ComplexCon 2016
39:00 - Where video picks up
40:00 - Unknowingly interviewing for Beats 1, then getting a job with them
41:15 - The “Aha moment”
47:35 - The progression of Nick’s career since working at Apple Music / Beats 1
50:45 - The beginning of “The Plug Radio” with him and Eddie Francis
54:55 - The payoff of chasing your dreams
1:00:30 - Were your parents supportive of what you do?
1:04:45 - The importance of grit and real life experiences
1:08:45 - Where can everyone find you and listen to your show?
Nick Nukem: @nicknukem
Andrew Cramb: @andrew_ftw
The Plug Radio: apple.co/plugradio
Where Are All My Friends Podcast: whereareallmyfriends.com
John Herrera is brand building entrepreneur who works with streetwear brands such as Fatlace, illest, and many others with a focus on e-commerce and licensing.
Outside of his work, his passion is teaching people how to become successful in life. His early roots are in music, where he was a massively successful DJ and club promoter selling out 20,000+ venues and throwing some of the craziest parties the Philippines had seen!
He joins us this week not only to tell his story, but to share some extremely helpful and actionable steps to use to improve mindset and focus our energy to start achieving our big picture goals.
Timestamps:
0:00 - Intro
4:30 - Who you are and what you do
6:30 - Growing up in Manilla, moving to LA as a kid, and finding music & DJ’ing
12:40 - Learning about goal setting & the law of attraction for the first time
15:10 - Starting as a promoter in the Philippines and blowing up
19:30 - Finding inspiration in music from VH1 documentaries, DVDs and magazines from the US.
22:00 - Building a network, then booking massive DJs and celebrities
25:10 - What made you pivot into fashion and streetwear after having so much success in music?
27:10 - What was the most surreal moment in your career in music?
28:30 - Becoming very interested in fashion and streetwear then becoming deeply rooted in it.
32:30 - Opening up a streetwear store in Manilla (Grey One Social)
33:20 - Meeting and working with Marc Arcenal from illest and Fatlace
34:10 - How Jon became the plug in both fashion and music in Manilla
39:00 - Being coached by the legendary Kevion Stirdivant and how much of a positive impact he’s made on both of our lives
45:50 - Finding our limiting beliefs, pushing past them, and the great success we can have
49:50 - The law of attraction and the magic of using your imagination
53:00 - Helping others become more successful and how rewarding it can be
54:15 - Actionable steps to start goal setting TODAY
57:00 - How do you get out of a funk?
1:03:30 - How do you set your goals and how specific are they?
1:11:00 - Working in music again and mentoring artists
1:14:00 - Where can everybody find you?
If you liked this episode, do us a massive favor and share it with a friend that would like it!
I'm @andrew_ftw and he's @limitlessjon
Harlym Nazeer is only 17 years old and has built an incredible artist project with the help of her super creative family. She writes all of her music and her sister (Abeni Nazeer) films all of her videos. She joins us this week to tell her story and talk about all of the current projects she's up to.
Timestamps:
0:00 - Intro
2:50 - Early days and moving all over the country
10:15 - Where do you get your inspiration from as an artist?
17:20 - Matching great visuals with all of the music she makes and creating them with her sister
21:50 - Making a behind the scenes docu-series of her entire life
25:20 - Hows your experience been living in Los Angeles?
28:20 - What are some of your big picture goals?
Harlym Nazeer:
YouTube
Spotify
Docuseries
Andrew Cramb:
Where Are All My Friends Podcast:
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A "Best Of" round up with my favorite clips from 3 of the latest episodes featuring: Gavin Chops (Chelsea Culter / Pack Records), Chris Ruff (Fueled By Ramn) and Jack Gallagher (Mt. Joy / C3 Management).
I've noticed that longer episodes do poorly around the holidays, so what better time to take the "Best Of" episode concept for a walk? Let's rip!
1:05 - Gavin Chops: Goals mean nothing if you don’t actually DO things to accomplish them.
6:15 - Chris Ruff: Taking pride in what you do, bringing it back to being a fan of the artists you work with and putting genuine care in it all.
11:50 - Jack Gallagher: Staying sane and centered while working through an insane year.
If you like this concept, let me know and I'll keep 'em going!
Andrew Cramb: @andrew_ftw
Gavin Chops: @gavinchops
Chris Ruff: @chrismruff
Jack Gallagher: @yackogallagher
Podcast: www.whereareallmyfriends.com
Gavin Chops is a rare breed of musician and business man all in one. Not only is he the drummer for Chelsea Cutler, he's also the founder of Pack Records and Bear & Owl Management.
He joins us this week to share his come up story, and explains how he manages so many projects while maintaining passion and attention to detail in all of them.
Timestamps:
0:00 - Intro
2:20 - Who you are and what you do
9:25 - The turning point of committing to music fully
14:25 - How long did it take for things to start clicking in your music career?
19:40 - Goals mean nothing if you don’t actually DO things to accomplish them
21:30 - Balancing drumming for Chelsea Cutler, and running two companies
27:00 - How to efficiently structure and time block your day
34:20 - Dropping everything to drum for Chelsea Cutler
40:10 - Courage is more important than confidence
45:00 - Working on personal projects and self improvement
46:40 - Starting his management company Bear and Owl and his record label Pack Records
54:55 - It doesn’t matter if cliches are cliche. If they help that’s all that matters.
56:10 - Where can everyone find you?
Gavin Chops:
Instagram @gavinchops
Gavin’s Newsletter
Pack Records Instagram: @packrecs
Bear and Owl Instagram: @bearandowl_
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Andrew Cramb:
Instagram: @andrew_ftw
Twitter: @andrew_ftw
Chris Ruff from Fueled By Ramen & Elektra Music Group joins us this week to share his incredible story. We talk about his early days living in the UK and discovering music, then taking some serious risks to get to the US and work for several legendary record labels including Sub Pop, Atlantic, and now Fueled By Ramen and Elektra.
A common theme in his life is thinking outside the box and disrupting things the right way. He shares some epic stories of getting super creative on artist marketing campaigns and also talks about the importance of caring about every artist he’s worked with and being passionate about what you do.
Timestamps:
0:00 - Intro
1:40 - Who you are and what you do
2:45 - Early days of getting into music in the UK
12:10 - A crazy moment changing his whole career path
17:00 - Getting an internship at Sub Pop Records and coming to the US
24:00 - Meeting his first mentor Jennifer Ivory
27:00 - Working at Atlantic Records with his second mentor Mark Mitchell
30:00 - Getting crafty with marking campaigns
35:50 - A changing of times in music
41:30 - Doing charity work along side of music
44:15 - Going to work for Fuel By Ramen & Elektra Music Group
53:50 - Supporting women in music
57:30 - Advice to anyone trying to follow a similar path
Mentioned On The Show:
James Blunt Anonymous
shesaid.so
Love Music Hate Racism
Girls Behind The Rock Show
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Chris Ruff:
Instagram: @chrismruff
Elektra: https://www.elektrarecords.com/
Fueled By Ramen: https://www.fueledbyramen.com/
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Andrew Cramb:
Instagram: @andrew_ftw
Twitter: @andrew_ftw
From the publisher's feed