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Micah Heykoop is the Managing Director and a partner at the brand studio "Another". He's also a co-founder of the agency Candid Network. In this episode he shares a ton of knowledge on how to define purpose and meaning in your brand identity, how to create strong brand strategy, and the importance of defining the "why" in any project. I learned a TON in this episode and hope you do too.
If you find this one helpful, do us a massive favor and share it online or with a friend!
Chapters:
3:50 - Who is Micah Heykoop
5:44 - His Day to Day
9:14:- Defining the Why
12:04 - Finding the Why
19:18 - College & Working at Toms
27:24 - Miyagi Moment to Tradeshows
30:48 - Leveling Up in Toms
37:50 - Leaving Toms & Going to Matte Black
45:42 - Agencies & Branding
59:21 - Purpose & Meaning in Your Brand
1:00:34 - Strong Brand Identity
1:03:54 - Strategy vs Tactics
1:10:24 - Having GREAT Brand Strategy
1:15:55 - Candid Network & Another
Micah Heykoop: @micahheykoop
Another: @only__another
Candid: @_candidnetwork_
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Where Are All My Friends Podcast:
Everything Else: HERE
Subscribe: HERE
Patreon: HERE
The Andrew Cramb episode is finally here! This week we flip the script and Gordy from The Gold Couch Podcast & Studio Paralo interviews me.
I share a lot of untold stories, starting at the early days of growing up in Florida, tour managing Set It Off, working at record labels, then starting the podcast and working with Race Service.
I wanted to wait for the right moment to do my episode and I felt this was the perfect time and person to do it with! Gordy was a guest on WAAMF and just now launched his very own podcast. This is the first episode of Gold Couch and a collaboration with WAAMF. I love Gordy a lot so it would mean a ton if you head over to his channel and subscribe to his new pod!
Timestamps:
2:18 - An Open Format Approach to Creativity
10:50 - Asking the Right Questions
18:20 - Where the Story Begins
25:00 - Finding Music and His Love for Creative People
31:30 - Set it Off
36:50 - Next Chapter: Working at a Label
43:43 - Version III, Carly Rae Jepson, and Starting the Podcast
45:02 - Breaking His Femur
50:40 - Race Service
54:40 - Describing What You Do
1:03:10 - Imposter Syndrome & Fitting in Boxes
1:12:40 - Trusting the Process and Taking Risks
1:24:24 - Just Doing the Thing!
Gold Couch Podcast:
Instagram: @goldcouch
YouTube: HERE
Gordy:
Gordy's Instagram: @gordyland
Gordy's WAAMF Episode: HERE
Everything Else: HERE
Andrew Cramb:
Instagram: @andrew_ftw
Everything Else: HERE
Produced & Edited by - Deanna Elise:
Instagram: @deannaelxse
Website: https://www.deannaelxse.com
Where Are All My Friends Podcast:
Subscribe: HERE
Patreon: HERE
Tatiana DeMaria brings together music, tech, NFTs and mental health all from first hand experience. For that reason I'm extremely excited to have her on the podcast this week. We talk about her origin story having early success in music, the importance of mental health, and how she's fully embracing the future and incorporating tech and NFTs into music in a very unique way. If you like this episode, do us a massive favor and share it with someone else who would like it!
Timestamps:
0:00 - Intro
1:34 - Who is Tatiana DeMaria
2:36 - Synesthesia
11:19 - Growing Up in London & Paris
13:30- Finding a Manager & Touring
17:02 - Putting All the Eggs in the Music Basket
21:20 - How Social Media is affecting Musicians
23:50 - Mental Health & Meditation
34:50 - Commitment to Make Change
37:30 - “Doing What it Takes”
46:27 - Starting Web 3
50:54 - NFTs as an Artist
57:18 - Tech Innovations
01:03:12 - Acting on Inspiration
01:08:47 - Fail Faster & Aligning with Your Goals
Tatiana DeMaria: @tatianademaria
Everything Else: https://linktr.ee/TatianaDeMaria
Andrew Cramb: Instagram: @andrew_ftw
Everything Else: https://linktr.ee/whereareallmyfriends
Produced & Edited by - Deanna Elise: Instagram: @deannaelxse
Website: https://www.deannaelxse.com
Where Are All My Friends Podcast: Website: https://www.whereareallmyfriends.comSubscribe: https://www.youtube.com/channel/UC2_TuYF3dJ0rF0L51_0DVaQ?sub_confirmation=1Discord: https://discord.gg/M76eC8MvBAPatreon: https://www.patreon.com/whereareallmyfriends
Coco Zurita is a Pro BMX Rider, X Games medalist, car enthusiast, and incredibly inspiring human. He joins the podcast this week to share his insane story of moving to the USA with nothing, going all in on his dreams and how that paid off big time.
Chapters:
0:00 - Intro
2:08- Who is Coco Zurita?
4:48 - Falling in Love with BMX & Growing up in Chile
8:37 - Moving to the States
12:18 - Signing with GT Bicycles
15:40 - Touring & Warped Tour
24:10 - Having a Full Send Attitude
36:50 - Identity in Sports
40:00 - Stepping into the Car Industry
52:50 - Trying to be Great at Two Passions
1:00:05 - Building the Park in Chile
If you like this episode, do us a massive favor and share it!
Coco Zurita: @cocozurita
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Website: https://www.whereareallmyfriends.com
Subscribe: HERE
Patreon: https://www.patreon.com/whereareallmyfriends
Chris Ngo is a co-founder of The Leverage which began as a boutique mens’ streetwear agency and has now evolved to so much more, including wholesale and direct-to-consumer sales, in-house design, production, and distribution, while owning and creating more brands within the umbrella including - Embellish, Haus of JR, Crysp, Lifted Anchors, Diet Starts Monday and many others). He's also the founder of lvrgmotorsports where he buys, sells, and trades cars.
In this episode Chris Ngo and I talk about what it takes to be a successful entrepreneur while not losing sight of the most important values of treating people right and empowering those around you on the way up.
If you like this one, do us both a massive favor and share it with a friend or on social 🙏
1:20 - Perception & Exotic Cars
6:45 - Having Taste
10:36 - I Am King
13:40 - Feeling Better Than Where You’re At
18:13 - Trial, Error, and Survival of the Fittest
21:33 - Getting New Money
25:43 - Self-Motivation
29:22 - His Work Culture
31:18 - Empowering People
33:50 - Growth and Confidence
37:30 - Benefits of Having a Team
Our first car podcast together: HERE
Chris Ngo: @chris_theleverage
The Leverage: @theleverageshowroom
lvrgmotorsports: @lvrgmotorsports
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Where Are All My Friends Podcast:
Website: HERE
Subscribe: HERE
Erik Rojas is a director, creative, and excellent friend. He has directed music videos for artists such as Jessie J, Dillon Francis, Rich Brian, Maisie Peters, Good Charlotte, Chase Atlantic, and so many more.
In this week’s podcast we tell Erik’s story starting from his college days then going to a52/Rock Paper Scissors where he got to work with director Albert Hughes (The Book of Eli, Menace II Society). Then ultimately moving to directing full-time. Erik has been a friend for a long time and I still personally learned so much in this episode. He has an extremely inspiring story and shared so much wisdom for any up and coming film maker.
If you like this one, do us a massive favor and share it with a friend!
Chapters:
0:00 - Intro
5:30 - Family Upbringing & Origin Story
14:50 - College Experience & Meeting Lifelong Friends
17:30 - Falling in Love with the Camera
23:34 - Knowing Your Strengths & Weaknesses
28:10 - First Industry Job at A52
37:06 - “Music Videos Are Training Grounds”
42:11 - From Editor to Director
51:01 - The Evolution of Filmmaking & Technology
56:03 - Going the Extra Mile
1:00:50 - Finding Your Own Creative Soul
1:05:24 - Visualizing For the Future
Erik Rojas: @erikjrojas
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Where Are All My Friends Podcast:
Website: https://www.whereareallmyfriends.com
Subscribe: HERE
Discord: HERE
Patreon: HERE
Chad Tepper is an artist with one of the craziest stories I've ever heard. He joins the podcast this week to share it all. He's lived a TON of life including going pro skateboarding, growing a huge following on YouTube, having a show on MTV, and now signing to Epitaph. If you like this one, share it with a friend!
Timestamps:
0:00 - Intro
4:41 - Florida Boy
6:10 - Getting Married at 18, Random Jobs, & Being Homeless
13:20 - When Life Got Better
19:17 - Skateboarding
22:00 - Hustling Because He Has To
25:55 - Goals and Manifestation
32:52 - Working with DOPE Artist as an Indie Artist
39:15 - Never Sign Your First Deal
42:22 - Learning From Others Lessons
45:48 - Getting on YouTube
48:04 - Be Who You Wanna Be
54:05 - Enjoy the Wins
Chad Tepper: @chadtepper
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Where Are All My Friends Podcast:
Website: HERE
Subscribe: HERE
Discord: HERE
Patreon: HERE
The Where Are All My Friends Podcast is the "How I Built This" of creative careers. Host Andrew Cramb discovers new creative jobs with creative entrepreneurs every week. Past guests include Alex Shelnutt & Neil Westfall (A Day To Remember), Jordan Kelsey Knight (Photographer), Savage Ga$p, Tai Verdes, Patrick CC (YouTuber), Lauren Sanderson, Lil Aaron, Alexa Villareal (Spotify), Cody Carson & Maxx Danziger (Set It Off), shinigami, Tim McTague & Aaron Gillespie (Underoath), Jameson Roper (Band Camino Manager), Johnny Minardi (Elektra / Fueled by Ramen), guardin, Taji Ameen (VICE), Finn McKenty (The Punk Rock MBA), etc. This podcast was created to share the stories of business owners, musicians, entrepreneurs, creatives and all things in between to help others succeed by sharing their stories and life lessons from the beginning, middle and current parts of their journey. If you would like to sponsor the show or submit a guest for the show please email [email protected]
Niko Ivanov is an artist manager who works with Chad Tepper and GADDO. In addition he owns a media agency called NOX. He has a great outlook on the music industry and following your true passions in life. In this episode he shares how he got his start in music management and the tips and tricks he's learned along the way to become successful at it.
Timestamps:
7:08 - Dancing & Music Management
13:50 - Starting an Agency
16:24 - Lil Xan & Chad Tepper
22:33 - The Moment He Knew Wasn’t Crazy
26:13 - The Mindset of a Successful Music Manager
32:02 - Money Doesn’t = Success and Happiness
34:35 - How to Start Being a Manager
Niko Ivanov: @nikogivanov
NOX Media: @nox.media
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Where Are All My Friends Podcast:
Website: https://www.whereareallmyfriends.com
Subscribe: HERE
Discord: HERE
Patreon: HERE
Brandon Holman is an avid mental health and wellness advocate. He spent the last 10 years at the intersection of tech and music, working for companies including Snapchat, TikTok and AWAL. Now he's spending a lot more time focusing on his passion for supporting creatives by teaching them to reset and be their highest and best selves. In this episode we talk all about it.
Chapters:
6:00 - Growing Up and Roots
11:50 - Finding the Path into the Music Industry
16:50 - Pivot to Tech
22:55 - The Transition to Mindfulness
29:36 - Practicing Yoga & Meditation
37:30 - AWAL
47:40 - Mindful Creative
51:15 - The Lazuli Collective
58:55 - Do We Know What We’re Doing?
1:02:25 - How to Start Meditating
If you like this one, share it with a friend and leave a review!
Brandon Holman: @b_clutch
Lazuli Collective: @lazulicollective_
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Where Are All My Friends Podcast:
Website: HERE
Subscribe: HERE
Discord: HERE
Patreon: HERE
MILES joins the podcast this week to share his come up story and talk about his brand new EP 'Never Have I Ever'. Do people read podcast descriptions? If you do - hello, thanks for caring.
And if you like this episode - do us both a massive favor and share it with a friend!
Chapters:
1:12 - When It All Started
5:14 - Rapping & How He Got His First Session
9:30 - Going Viral in High School
12:05 - Football & College
19:00 - Visiting LA & Making the Move
24:50 - Finding His Sound
28:30 - Pop Music & Leaning into TikTok
33:30 - Getting Connected to Elektra
39:16 - Death to the Ego
45:14 - MILES New Chapter
MILES: @wholelottamiles
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Where Are All My Friends Podcast:
Website: https://www.whereareallmyfriends.com
Subscribe: HERE
This episode is brought to you by Manscaped! Use Promo Code: WAAMF20 to save 20% on your entire order here: https://www.manscaped.com
From the publisher's feed