I’ve long said that "Content is King; Customer Experience is Queen; and Data is the Crown Jewels." But a number of people I respect take different approaches, suggesting that "user generated content is king," or "the customer is king," or even "community is king." And, whenever I run across something that challenges my experiences and assumptions, the first question I try to ask is "Are they right? Am I missing something?"
And, after 11 years of running my own business, I think the answer to the question is somewhat more complicated than a t-shirt-sized slogan. (Oh, don’t worry, it still needs to fit on a t-shirt.)
But the reality is that the point where content, community, and customer experience meet is the axis on which your entire business turns. It’s at the center of everything you do in your business every day. And it’s the subject of this episode of Thinks Out Loud.
Where do content, community, and customer experience meet? What attributes do they share? Where are they different? And what does all this mean for your business? Let’s take a look… as one community.
Want to know more? Here are the show notes for you.
Thinks Out Loud Episode 346: "Where Content, Community, and Customer Experience Meet" Headlines and Show Notes
Show Notes and Links
Here are this week’s show notes for Thinks Out Loud with links and news related to this week’s episode. Be sure to check out all the links that matter for your business once you’ve given the episode a listen.
* What I’ve Learned in 10 Years as an Entrepreneur (Thinks Out Loud Episode 322)
* Content is Still the King – Tim Peter & Associates
* Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328) – Tim Peter & Associates
* Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media Company (Thinks Out Loud Episode 324)
* The revolutionary role of customer community in your marketing strategy – Schaefer Marketing Solutions: We Help Businesses {grow}
* What Community Looks Like – Tim Peter & Associates
* Community Managers? Or Community Participants? – Tim Peter & Associates
* Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) – Tim Peter & Associates
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