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Where Culture Meets Commerce: Alan Miller on Building Brands Fans Love
What happens when sports, music, and food collide? For Alan Miller, it’s where culture transforms into connection.
As founder of COLLiDE Agency, co-owner of the Portland Pickles, and CEO of Official League, Alan has built his career at the intersection of passion and possibility. From campaigns for Converse and Dr. Martens to collaborations with bands like Fall Out Boy, Alan shows how premium, story-driven products turn casual fans into lifelong advocates.
In this episode, Alan breaks down why most merch fails—and how better design, quality, and storytelling create both revenue and memory. “Stop ignoring the one that wants to drop $90 and show off for their friends,” he advises. Beyond merch, Alan shares why community is built through genuine engagement, not shortcuts, and why curiosity and hustle remain the most underrated career tools.
From walk-up songs to time travel, Alan’s perspective is a reminder that inspiration rarely happens behind a desk. If you’re in retail, sports, or simply building community, this is a conversation you’ll want to hear.
Alan Miller Bio:
Alan Miller is a marketing innovator and entrepreneur at the intersection of culture, sports, and entertainment. He is the founder of COLLiDE Agency, an award-winning marketing firm known for creating groundbreaking campaigns for global brands including Anheuser-Busch, Converse, Dr. Martens, and Hard Rock Hotels. In the sports world, Alan is co-owner of the Portland Pickles, a top collegiate summer baseball team recognized for its fan engagement, community impact, and 2024 West Coast League Championship.
Alan is also the founder and CEO of Official League, a lifestyle brand celebrating sports culture through high-quality, artist-driven apparel and merchandise. Since launching, Official League has partnered with organizations such as MiLB, USL, and AHL, opening its first retail location in Portland in 2024. A creative force with a track record of building brands that connect deeply with audiences, Alan continues to push boundaries across marketing, sports, and fan culture.
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By The Retail Relates TeamWhat happens when sports, music, and food collide? For Alan Miller, it’s where culture transforms into connection.
As founder of COLLiDE Agency, co-owner of the Portland Pickles, and CEO of Official League, Alan has built his career at the intersection of passion and possibility. From campaigns for Converse and Dr. Martens to collaborations with bands like Fall Out Boy, Alan shows how premium, story-driven products turn casual fans into lifelong advocates.
In this episode, Alan breaks down why most merch fails—and how better design, quality, and storytelling create both revenue and memory. “Stop ignoring the one that wants to drop $90 and show off for their friends,” he advises. Beyond merch, Alan shares why community is built through genuine engagement, not shortcuts, and why curiosity and hustle remain the most underrated career tools.
From walk-up songs to time travel, Alan’s perspective is a reminder that inspiration rarely happens behind a desk. If you’re in retail, sports, or simply building community, this is a conversation you’ll want to hear.
Alan Miller Bio:
Alan Miller is a marketing innovator and entrepreneur at the intersection of culture, sports, and entertainment. He is the founder of COLLiDE Agency, an award-winning marketing firm known for creating groundbreaking campaigns for global brands including Anheuser-Busch, Converse, Dr. Martens, and Hard Rock Hotels. In the sports world, Alan is co-owner of the Portland Pickles, a top collegiate summer baseball team recognized for its fan engagement, community impact, and 2024 West Coast League Championship.
Alan is also the founder and CEO of Official League, a lifestyle brand celebrating sports culture through high-quality, artist-driven apparel and merchandise. Since launching, Official League has partnered with organizations such as MiLB, USL, and AHL, opening its first retail location in Portland in 2024. A creative force with a track record of building brands that connect deeply with audiences, Alan continues to push boundaries across marketing, sports, and fan culture.