In this episode of The Retail Perch, Shekar Raman is joined by Zoher Karu to discuss data, analytics, and what it takes to make information truly actionable. Zoher shares his journey from earning a PhD in Electrical Engineering at MIT to building a career focused on customer data and enterprise wide analytics, including his role as VP and Chief Data and Analytics Officer at Blue Shield of California. They explore how companies with growing data sets can approach leveraging them effectively, and Zoher also highlights his current work with Taelor.Style, an AI powered menswear rental platform.