The CMO Whisperer

Where Data Meets the Forecast: Randi Stipes on Storytelling at The Weather Company


Listen Later

My guest this week is Randi Stipes, the Chief Marketing Officer at The Weather Company, one of the world's most trusted brands and most accurate forecasters. No stranger to marketing transformation, Randi challenges marketers to think differently about the weather and its business implications across every industry. With nearly three decades in media and marketing, she has served in a variety of roles across product, editorial, sales, and marketing, all of which have provided her with a unique perspective to unlock creativity and drive high performance on the teams she manages. 

In her previous role at IBM, she led developer marketing and brand advertising, where she was instrumental in launching IBM's brand platform "Let's Create." She has received the industry's top recognitions and awards from Cannes Lions, Drum Festival, Media Globe Awards, and many more. She is proud to have been part of the 2024 award-winning "Weather Kids" global campaign, created in partnership with the United Nations Development Programme, the World Meteorological Organization, and The Weather Channel. The campaign calls for urgent climate action for future generations. 

As an advocate for positive industry and societal disruption, she sits on the boards of the Ad Council, BRIDGE, and the ANA Brand Council. She's also a mentor at the Marketing Academy. 

...more
View all episodesView all episodes
Download on the App Store

The CMO WhispererBy Steve Olenski

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

15 ratings


More shows like The CMO Whisperer

View all
The NPR Politics Podcast by NPR

The NPR Politics Podcast

25,770 Listeners

Pod Save America by Crooked Media

Pod Save America

86,508 Listeners

The Daily by The New York Times

The Daily

110,824 Listeners

Up First from NPR by NPR

Up First from NPR

55,990 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,003 Listeners

Watch What Happens Live with Andy Cohen by Bravo TV

Watch What Happens Live with Andy Cohen

2,816 Listeners

Today, Explained by Vox

Today, Explained

10,121 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

345 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,361 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,301 Listeners

The Headlines by The New York Times

The Headlines

513 Listeners