Head-to-Head by New Homes Solutions

Where Did All My Web Traffic Go?


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Where did all your web traffic go?

If leads feel softer…

If traffic is down but nothing is “broken”…
If sales teams are working harder and converting less…

You’re not imagining it.

In this episode of Head-to-Head, Kimberly Mackey sits down with Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, to unpack how AI-powered search is reshaping buyer behavior, visibility, and lead flow—long before sales ever gets involved.

This isn’t a marketing tactics episode.

It’s a sales and business performance conversation.

You’ll learn why traffic drops don’t always mean demand is gone, how AI search changes lead quality, and why alignment between sales, marketing, and leadership is now critical to protecting results.

If you’re responsible for sales outcomes, marketing investment, or forecasting, this episode will help you connect the dots.

Listen in. Because when visibility disappears, sales always feels it first.

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Head-to-Head by New Homes SolutionsBy New Homes Solutions Consulting