Stand Out, Sell More! A Conversation with Kelly Primeau

When it comes to marketing in this crazy housing market, you can’t afford to blend in—and thankfully, my friend Kelly Primeau is all about helping builders break through the noise. In our latest Head-to-Head conversation, we got right to the point: if you want to sell more, you’ve got to stand out—and that takes more than just a catchy slogan or pretty pictures.

Kelly, the founder of CEA Marketing and Second Sol Studios (and author of Future-Proof Residential Marketing), brought the goods. Not only does she run two powerhouse companies, but she’s also been helping builders generate qualified traffic for nearly three decades. And if that’s not enough, she just published a book packed with modern strategies built to withstand even the toughest market shifts.

Want more buyers who arrive already educated, aligned, and further down the funnel? In Part 2 of this special Head-to-Head series, Kimberly Mackey and Sabine Steinbrecher, CEO & Co-Founder of Hiveologie, share the practical blueprint for building an education-driven Sales and Marketing engine that attracts higher-quality traffic and converts more of it.

If Part 1 explained why education works, this episode shows you how to put it into action. Kimberly and Sabine walk through the strategies builders can use right now to create smarter inbound demand, more effective outbound engagement, and follow-up that actually builds trust—not fatigue.

You’ll learn how to use education to guide buyers through every stage of their journey: from short, high-impact videos and training modules… to onboarding tools that reduce post-closing friction… to CRM-driven content that keeps homeowners connected and generates more referrals.

This is where Sales and Marketing—with a capital M—finally work together to create consistent, sustainable growth. No shouting louder. No racing to the bottom. Just smarter, more strategic communication that buyers actually want.

If you're ready to attract better-qualified leads, build authority in your market, and create a long-term engine for conversions and referrals, this episode gives you the roadmap.

Listen now and start teaching smarter—because in today’s market, the builders who educate best are the ones who sell most.

This topic is so big, we had to break it into 2 episodes. Be sure to listen to both, And, please subscribe to us on your favorite platform. Want buyers who show up already informed, already confident, and already much further down the sales funnel? In this special Head-to-Head episode, Kimberly Mackey is joined by Sabine Steinbrecher of Hiveologie, one of the leading education strategists in the EdTech space, to reveal why education—not discounts, not louder ads—is the new Sales and Marketing engine for today’s home builders.

In a market overflowing with noise, buyers don’t want more hype. They want clarity. They want someone who can guide them, teach them, and help them feel confident making one of the biggest decisions of their lives. Kimberly and Sabine break down exactly how educational marketing builds trust, elevates your authority, and creates more intentional, ready-to-buy prospects long before the first conversation.

You’ll hear how smart, strategic education attracts aligned buyers, strengthens Realtor relationships, and shortens the sales cycle. Plus, we explore examples—like Bensonwood Homes—where education isn’t an add-on; it is the sales engine.

If you want a consistent pipeline of warm, qualified buyers who already understand your value and are eager to move forward, this episode gives you the “what” and the “why.”

Be sure to listen to Part 2, where we walk step-by-step through how to implement this powerful strategy inside your own Sales and Marketing program.

Listen now and start turning your expertise into your most compelling competitive advantage.

In this episode:

Are your buyers pushing back harder than ever on pricing and affordability? Are your sales slowing down because buyers—and sometimes even your team—are too afraid to take the first step? If so, you’re not alone. In today’s market, affordability isn’t just a financial hurdle—it’s an emotional one. Buyers are nervous, hesitant, and overwhelmed by headlines.

Meanwhile, too many sales professionals are hunkering down instead of sharpening their skills and leaning into the real conversations that move buyers forward. That’s why this episode of Head-to-Head is all about selling affordability—and helping buyers see the real value that’s still available when they understand their options. My guest, mortgage expert Bill Rodriguez, joins me to unpack what every new home sales and real estate professional needs to know right now: how to guide buyers through the fear, build trust, and open the door to opportunity.

We’ll talk about how to use every available tool—from forward commitments and creative financing options to the power of collaboration between onsite and general real estate agents—to find the right loan program for each buyer. More importantly, we’ll show you how to start the affordability conversation confidently, so buyers feel empowered to apply, rather than scared to try. Because the truth is, buyers aren’t just buying homes—they’re buying hope, stability, and a sense of possibility. And that means our job as sales professionals is to know enough about financing to guide them toward that goal, not step back when the questions get tough.

Visit NewHomesSolutions.com/Head-to-Head to catch up on past episodes or register for an upcoming event.