This topic is so big, we had to break it into 2 episodes. Be sure to listen to both, And, please subscribe to us on your favorite platform. Want buyers who show up already informed, already confident, and already much further down the sales funnel? In this special Head-to-Head episode, Kimberly Mackey is joined by Sabine Steinbrecher of Hiveologie, one of the leading education strategists in the EdTech space, to reveal why education—not discounts, not louder ads—is the new Sales and Marketing engine for today’s home builders.

In a market overflowing with noise, buyers don’t want more hype. They want clarity. They want someone who can guide them, teach them, and help them feel confident making one of the biggest decisions of their lives. Kimberly and Sabine break down exactly how educational marketing builds trust, elevates your authority, and creates more intentional, ready-to-buy prospects long before the first conversation.

You’ll hear how smart, strategic education attracts aligned buyers, strengthens Realtor relationships, and shortens the sales cycle. Plus, we explore examples—like Bensonwood Homes—where education isn’t an add-on; it is the sales engine.

If you want a consistent pipeline of warm, qualified buyers who already understand your value and are eager to move forward, this episode gives you the “what” and the “why.”

Be sure to listen to Part 2, where we walk step-by-step through how to implement this powerful strategy inside your own Sales and Marketing program.

Listen now and start turning your expertise into your most compelling competitive advantage.