We’re all looking to the future and anxious for life to get back to normal. In this OUTdrive episode, Cliff discusses the unique phases of the pandemic from a marketing perspective in an intriguing solocast. He shares strategies that your brand can implement to drive your business growth as the market recovers and we transition to new normal. Cliff shares insight into how companies have been affected in the midwest and specific marketing strategies brands can implement to connect with audiences and provide valuable content during these transitional times. 

 

What you’ll learn: 

• The three unique phases of the COVID-19 pandemic from a marketing perspective
• Ways successful brands pivoted and adapted throughout the COVID-19 journey to be positioned for growth
• Ways to leverage new creative assets and valuable content for your customers
• The importance of utilizing digital marketing tactics as digital is being used more now than ever
• How to introduce new ideas and concepts to connect with customers through new interests
• The unique ways that the Midwest and rural America have been impacted by the COVID-19 pandemic and what that means for marketers going forward
• The importance of thinking outside the box as the world transitions to a new normal