Where DOOH Meets AdTech

Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.

We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.

Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.

Links:

Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/

Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/

And Check Out Exposure Agents Here: https://exposureagents.com/

Key Moments:

[00:05:51] Why is it important to show up?
[00:07:08] Street sampling and market research. 
[00:010:47] Event marketing as a part of your strategy. 
[00:12:14] Choosing the right event venue. 
[00:15:24] Alternative marketing ideas and tactics. 
[00:20:34] Memories of McDonald's French fries. 
[00:22:41] Festivals and the last mile of marketing.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

What makes "Fake OOH", fake? Who gets to decide?

Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH.

We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers.  And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing?

This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry. 

And checkout some great examples of CGI-Generated OOH here:
https://www.youtube.com/playlist?list=PLeUiVph10C44D-MdsNlR6EISGEFBoPqYr

Get in touch with David directly at [email protected]

Key Moments:

[00:05:10] A visual dining experience.
[00:09:31] "Fake OOH" 
[00:011:02] Anamorphic billboards and social media amplification.
[00:17:06] Virtual billboards and perception. 
[00:19:19] Where's the line between spec art and a lawsuit?
[00:23:01] Creative 3D video effects IRL.
[00:27:22] How brands are executing against these objectives.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience. 

We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands.

Key Moments:

00:07:19 Consumer spending impacted by inflation.
00:18:46 How to leverage QR Codes to enhance the customer experience.
00:29:43 Real-time data optimization for ROI.
00:35:37 Consider omni-channel customer experience.
00:39:47 Integration of digital and physical for the customer.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

In this episode, we explore the evolution of location-based marketing and its impact on the industry. With the global market for location-based marketing services projected to reach $232 billion by 2030, we discuss the challenges posed by ad blockers, VPNs, and the shift to a cookie-less future.

Our guest, Dan Hight, Vice President of Channel Partnerships at Placer, shares insights on the origins of GPS and how it has transformed the marketing landscape. From commercial real estate to advertising, we delve into the role of location analytics and true market intelligence in shaping the future of location-based marketing. Tune in to learn more and leave with a deeper understanding of this dynamic field.

Get in touch with Dan at [email protected] and visit https://www.placer.ai/ for a free trial of Placer.ai and to learn more.

Key Concepts and Highlights:

• The Growth of Location-Based Marketing: The global market for location-based marketing services is projected to reach $232 billion by 2030, driven by the widespread use of cell phones and advancements in technology.
• The Role of GPS: GPS on our phones exists primarily due to the need for public safety, particularly in emergency situations. The FCC mandated the inclusion of GPS capabilities on cell phones to enhance 911 services.
• The Evolution of GPS: GPS technology has come a long way since its inception, with improvements in accuracy and new standards being deployed. GPS is now responsible for an estimated trillion-dollar impact globally.
• Transition from Interest and Intent to Behavior and Movement: Traditional digital marketing focused on targeting audiences based on their interests and intent. However, location-based marketing shifts the focus to understanding consumer behavior and movement in the real world.
• Privacy Concerns and Changing Regulations: With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. This shift aligns with the changing landscape of consumer preferences and regulatory requirements.
• The Impact of Data Collection: Data collected for location-based marketing differs from online data collection for ad targeting. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance.
• Technology Advancements and Future Possibilities: Advancements in technology, such as the expansion of the Wi-Fi spectrum, will unlock new capabilities for location-based marketing. Improved indoor positioning and enhanced consumer experiences will be exciting developments in the coming years.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic. 

We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large.

See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q

Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/

And you can email [email protected] to get in touch directly.

Key Moments

• 00:04:28 Programmatic DOOH as a growth lever for brands and publishers.
• 00:07:33 How OOH is evolving into a content platform.
• 00:10:31 The Power of RTB - Real-Time Broadcast > Bidding 
• 00:12:06 How To Measure OOH Advertising
• 00:16:08 Celebrating the Creatives. 
• 00:20:59 Global education platform launching app 9/12

Learn more about the guest here : https://www.theoohinsider.com/guests/brooke-ermogenis/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (which can you can access here).

Watch the YouTube version here

In this free class, I talk about how to incorporate AI in your OOH workflows.

Whether for sales enablement, measurement, or streamlining your operation, this is a great primer on  the use of generative AI in your media company or as a media buyer or media planner.

There is a deck that accompanies this presentation which can be accessed for free at https://rb.gy/d5kk4

Key Timestamps:

• [00:01:25] AI enabling personal workflows. 
• [00:06:13] AI in the podcasting industry. 
• [00:11:22] Researching keywords with AI. 
• [00:14:07] Creating internal apps with AI. 
• [00:16:09] App built with spreadsheet integration. 
• [00:20:13] Billboard foot traffic in cities. 
• [00:24:03] Increasingly challenging quantifying the impact measurement. 
• [00:27:58] Web traffic and media measurement.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Retail Media Masterclass

Learn about in-store networks and how to maximize return on ad spend.

 Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:

1. What it means to scale as a modern media company

2. How to unlock distribution with focus

3. And dive deep on why Retail Media Networks (RMNs) are so hot

Get in touch with Mike at [email protected]

Highlights and Key Concepts:

1. The Power of Having Systems and a Defined Product:
2. Leveraging Distribution for Scaling:
3. The Current Wave of Innovation in Retail Media:
4. Challenges and Opportunities in Adoption:

Key Moments

• 00:08:14 Focus and sacrifice drive success.
• 00:17:03 Retail media is rapidly growing.
• 00:19:20 Retail media networks are evolving.
• 00:27:02 In-store media is evolving.
• 00:29:33 Retail media can drive performance.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

In this episode, Tim is joined by Robert Chen, CEO of eatmise, a food delivery platform in New York City. 

They talk about how eatmise partners with top restaurants to bring prepped, ready-to-cook ingredients to customers' doors, allowing them to cook restaurant-quality meals in under 10 to 15 minutes. 

They discuss the challenges of upending an established business model and of building a three-sided marketplace, and how, by restricting their supply side to a curated offering of premier restaurants and dishes, they're able to drive demand and scale, profitably and predictably.

It’s a simple question, but an honest one.

And in a crowded market, it’s the most important.

Join eatmise CEO, Robert Chen, and I as we break down his founder’s story and apply the lessons of a disruptive NYC food-delivery platform to the job to be done with OOH advertising and enabling brands to access the ultimate canvas.

Should you curate and limit supply-side partners?

• Why does the opportunity exist in the first place?
• Can your framework scale?
• What’s your defensible moat?
• Do you create value or not?

Key Moments -

00:11:03 Opportunity to monetize unused capacity.

00:16:23 Building a startup requires hands-on experience.

00:17:21 Outsider is the new Insider.

00:22:32 Convenient subscription-based buying.

00:26:52 Standardized ordering.

Enjoy,

Tim 🎧

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

In this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands.

They highlight the significant ad spend on retail media networks and the dominance of brick-and-mortar stores in global retail sales.

Did you know that more than 80% of purchases are made in brick-and-mortar stores?

And that trend is only growing 📈

Tim and Raghav explore ways to create more engagement in physical settings and bridge the gap between digital and physical shopping experiences.

Tune in to learn how to connect with customers and become their trusted guide in the retail journey.

Want to learn more about Placer.ai and schedule a personal demo together?

Send me an email at [email protected]

And be sure to connect with Raghav at [email protected] and learn more at Perfitly.com

Key Moments:

[00:04:52] What does it mean to 'digitally try on clothes'?
[00:08:57] Antiquated techniques in fashion. 
[00:14:05] How did digital adoption accelerate during the pandemic?
[00:19:11] What is digital garment fitting technology?
[00:22:09] Selling digital clothing in the metaverse. 
[00:26:41] What is the relationship between conversion rate and shopper experience? 
[00:29:39] How personalized lookbooks will change marketing. 

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

In this episode, Brendan Papariello, CEO of Viniamo, shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand.

Key Moments:

[00:06:05] Licensing logistics and loopholes - how to create opportunity

[00:09:10] Overlooked opportunities in the industry

[00:14:41] The internet loves Nonna

[00:19:14] Italian-American culture and authenticity as a brand

[00:25:11] Introducing unique wines and grapes

[00:29:44] The untapped beauty of Northern Italy

Love OOH? Love wine?

Get 20% off at Viniamo.co by using promo code OOH20

Because of state laws, Viniamo is only able to ship to PA, NY, FL, Washington DC, and CA.

Don't live in one of those states? I bet a colleague or client does!

Get someone an incredible gift that comes complete with stories for your next conversation, send them some wine from Viniamo and use promo code OOH20 to save 20% 

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com