Where DOOH Meets AdTech

Where DOOH Meets AdTech

By Tim RoweBusinessNewsMarketingBusiness News
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Where DOOH Meets AdTech episodes

  • The Programmatic Primer 101 - Recap Of Brooke Ermogenis, Founder of DOOHX.io

    Listen to the original episode here:

    https://www.theoohinsider.com/669730/10392726

    Learn about the advent of advertising on the internet and the very first banner ad:

    https://www.theatlantic.com/technology/archive/2017/04/the-first-ever-banner-ad-on-the-web/523728/


    And check out the academy for all things DOOH launched by Brooke.

    https://www.doohx.io/

    Lastly, make sure to connect with Brooke on LinkedIn - https://www.linkedin.com/in/brooke-ermogenis/




    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    13 min
  • From Buyer To Builder - Episode 096 Recap Of Bob Johns, Founder of Boldsite Media

    Make sure to connect with Bob on LinkedIn at https://www.linkedin.com/in/bob-johns-2079634/ and check out some of the Boldsite Media highlights on their Instagram at https://www.instagram.com/boldsite_media/?hl=en

    Original Episode -
    Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE Media



    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    10 min
  • Apply New Models To Old Businesses And Do What Works - Episode 095 Recap of Jess Fitzpatrick

    Take time to go back and listen to the original conversation with Jess on Episode 095 here https://www.theoohinsider.com/669730/10261848-episode-095-a-digivan-and-an-nft-walk-into-a-pub-w-jess-fitzpatrick

    And definitely connect with her on LinkedIn at https://www.linkedin.com/in/fitzpatrickjessica/

    Oh and by the way, Jess and her team have since started their own OOH podcast since we chatted and you should totally show them some love at https://www.instagram.com/oohpodcast/


    "Adidas thought only performance drove e-commerce sales, in fact, it was BRAND activity driving 65% of sales.”

    -  Simon Peel, Global Media Director at Adidas

     

    “ASOS’s profits plunged 105% last quarter, the result of putting more than 80% of its spend on performance marketing.”

    -  Jose Antonio, CEO at ASOS (holding co of 17 top UK fashion brands)


     

    "In 2019, before the pandemic, we shifted our marketing strategy to be more brand-driven and even less dependent on search engine marketing. We made that shift and it has proven to have been the right shift, not only in 2019 but in 2020 and 2021.”

    -  Dave Stephenson, CFO at Airbnb 


    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    8 min
  • How To Turn Your Company Data Into Enterprise Value With Automation - Episode 94 Recap Of Glenn Hopper, Author of Deep Finance

    A few resources referenced in the episode:

    1. Check out Deep Finance by Glenn Hopper on Audible or Amazon
    Audible https://www.audible.com/pd/Deep-Finance-Audiobook/B0BQZ3B6X2
    Amazon https://www.amazon.com/Deep-Finance-Corporate-Information-Age/dp/1637350279

    2. The original Episode 094 with Glenn Hopper
    https://www.theoohinsider.com/669730/10202979

    3. Against The Rules with Michael Lewis, Six Levels Down
    https://www.youtube.com/watch?v=F_yEG2TTL6o


    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    13 min
  • Is Edison Interactive The Dark Horse Of DOOH?! And The F Word.

    Check Out Edison Interactive Here:
    https://edisoninteractiveadmanager.com/

    And Connect With Nick Here:
    https://www.linkedin.com/in/nick-haggard/

    Also, the original episode can be heard here...
    Episode 93 - Nick Haggard - The Shark Experience

    Programmatic DOOH Fraud...it's coming.

    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    10 min

About Where DOOH Meets AdTech

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