The first steps in creating a Marketing plan is outlining your objectives, choosing your team, timeline and budget.

Once you have those questions answered you'll need to choose where to put your marketing dollars.

In my experience there's no better place to invest in your growth than improving customer care.

Even the best brands in the world do not get it right 100% of time.

There's nothing worst than having a messy customer journey and than being asked by a company to stay a loyal customer.

Increasing your budget for Lead Generation and Sales may not be the answer. 

You want to do a deep analysis of what's happening with your customer's experience.

The answers will absolutely help you make better decisions for your Marketing spend.