Geraldine and Mahima talk with Aidan Connolly founder and CEO of Idiro Analytics and Fin Murphy founder and CEO of TheStartup.com about advanced analytics in customer experience, the analysis of the customer journey and who is really driving this journey, brands or consumers? Aidan developed 'Intervention Vault' for Vodafone 20 years ago, enabling customer service agents to retain or prevent churn with 'Next Best Activity' (NBA), a platform for the ultimate positive CRM system. Aidan went on to start up Idiro Analytics, now a multiple award winning advanced analytics company nationally and internationally, in business over 15 years. As an example of innovative CX processes, since Covid-19 lockdown, Idiro's team has been busy assisting their B2B customers to run 'Predictive NPS' (Net promoter score), as contact with end user customers has changed utterly. We ask some hard questions to reveal general brands motivation behind 'Customer Analytics' . Aidan talks about the potential damage of so called 'data filtering' being data discrimination in truth for some cases. The need for ethical processes and how Idiro Analytics also help their customers to use analytics ethically. Finally, how people generally don't understand the consequence of data yet, and how people haven't put a value on their data, evident when they give it away for free!!! 

Hosts: Geraldine Magnier & Mahima Badsra  

iTunes: https://lnkd.in/eme6kyY 

Twitter: @needlelands 

Blog: mahimabadsra.com 

Email us at [email protected]

Geraldine and Mahima talk with Dr. Joan Cahill, Research Fellow at the Centre for Innovative Human Systems (CIHS), Trinity College Dublin. Joan has worked on many high-profile academic and industry collaborated projects, and received the Societal Impact Award 2019. Joan understands the impact of Human and Machine Interaction (HMI); How the services in our hospitals may hit the mark for better operational efficiency but what about the client/patient experience?; The gig economy, whose gig is it really?; Tackling bias in AI and humans!; We explore the shifts in our attitudes as a result of AI interaction but need to acknowledge the changing shape to our brains, as a result of incorporating and normalising constant engagement with machine interactions in our daily lives today.

Hosts:

Geraldine Magnier ([email protected]): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on the Policy Council of the Dublin City Chamber/ Board member of Technology Ireland (IBEC)

Mahima Badsra ([email protected]): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC

iTunes: https://lnkd.in/eme6kyY

Twitter: @needlelands

Blog: mahimabadsra.com

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Geraldine and Mahima talk with Padraic White Entrepreneur and former CEO of IDA Ireland, about how Ireland got ahead of the curve with FDI (Foreign Direct Investment) as some of today's leading Irish-based multinationals such as Intel Corporation, Microsoft, IBM and the launch of the IFSC were IDA victories for Ireland by using and analysing data nearly four decades ago, leading us to where we are now with the strong reputation of Ireland being the 'Silicon valley' of Europe.

Update: We are delighted to share that our podcast reached number 1 in the Irish Apple Podcast Charts on it's first week of release. Thank you all for your support and we look forward to our next episode.

Hosts:

Geraldine Magnier ([email protected]): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on Policy Council of the Dublin Chamber/ Board member of Technology Ireland (IBEC)

Mahima Badsra ([email protected]): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC

iTunes: https://lnkd.in/eme6kyY

Twitter: @needlelands

Blog: mahimabadsra.com

Learn more about your ad choices. Email us at [email protected]