The Minimalist Path to Freedom

"Where to buy sportswear? Consider Uniqlo."


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This audio recording takes as its starting point the experience of a listener who, despite wanting to replace their long-loved sportswear, struggled to find new items. The program discusses the challenges faced during this search, such as the sheer number of brands and inconsistencies in sizing, ultimately revealing how they unexpectedly found their ideal sportswear at Uniqlo. Through this personal story, the aim is to delve deeper into the habits and psychology of consumers when making purchases, particularly examining the impact of an abundance of choices and the "always available" mentality on purchasing decisions.

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The Minimalist Path to FreedomBy EDGE