This audio recording takes as its starting point the experience of a listener who, despite wanting to replace their long-loved sportswear, struggled to find new items. The program discusses the challenges faced during this search, such as the sheer number of brands and inconsistencies in sizing, ultimately revealing how they unexpectedly found their ideal sportswear at Uniqlo. Through this personal story, the aim is to delve deeper into the habits and psychology of consumers when making purchases, particularly examining the impact of an abundance of choices and the "always available" mentality on purchasing decisions.

最初のポッドキャスト「パジャマは本当に必要ですか？」は、パジャマの機能性から歩み、買い替えの心理と、本当に感動して買い物について考えます。 「ニクロにあります。wav」では、何年も同じスポーツウェアを着ている人の経験を通して、新しいスポーツウェアを見つけることの難しさ、そして購入の心理的なプロセスを探ります  


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