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Where to Get Content for Your Radio Station Website
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Limit the number of external links that take your visitors away from your visitors (and advertisers). LOCAL content wins! Give your visitors content they can't find anywhere else. Not the stuff that can be found everywhere else.
What content can you provide that isn’t provided anywhere else in your coverage area? Here are some examples:
High school sports scores, local agriculture news, events, local personality’s take on national news, “Minute with the Mayor”, City Hall Sessions, local mugshots/police report, local shopping directory, local restaurant menus, hunting/fishing guides, gardening tips/tricks, local music scene news and events, all local attractions with info and times, “Swap Shop” classifieds, obituaries, job openings (huge right now), local business/school closings.
What need is your community missing? Fill that need online in order to build traffic day after day.
INSIDE RADIO: Interview with Townsquare’s Bill Wilson this week about “Getting Big Results From Small Markets”.
“As many of the smaller markets where Townsquare operates have fallen prey to massive cutbacks by newspapers, creating so called “news deserts. Townsquare stepped in and filled the void with local content creation. The size of our audience, the lack of news and information serving these audiences” and what Wilson called a lack of sophisticated advertising solutions, especially on the digital side, created a major opportunity for the company.”
Thanks to our guest, Breck Riley at https://www.breezynews.com.
Make a plan to start adding fresh content to your website on a consistent basis!
View all episodes
By Jim SherwoodRSS Feeds
Limit the number of external links that take your visitors away from your visitors (and advertisers). LOCAL content wins! Give your visitors content they can't find anywhere else. Not the stuff that can be found everywhere else.
What content can you provide that isn’t provided anywhere else in your coverage area? Here are some examples:
High school sports scores, local agriculture news, events, local personality’s take on national news, “Minute with the Mayor”, City Hall Sessions, local mugshots/police report, local shopping directory, local restaurant menus, hunting/fishing guides, gardening tips/tricks, local music scene news and events, all local attractions with info and times, “Swap Shop” classifieds, obituaries, job openings (huge right now), local business/school closings.
What need is your community missing? Fill that need online in order to build traffic day after day.
INSIDE RADIO: Interview with Townsquare’s Bill Wilson this week about “Getting Big Results From Small Markets”.
“As many of the smaller markets where Townsquare operates have fallen prey to massive cutbacks by newspapers, creating so called “news deserts. Townsquare stepped in and filled the void with local content creation. The size of our audience, the lack of news and information serving these audiences” and what Wilson called a lack of sophisticated advertising solutions, especially on the digital side, created a major opportunity for the company.”
Thanks to our guest, Breck Riley at https://www.breezynews.com.
Make a plan to start adding fresh content to your website on a consistent basis!