Last week we talked about how to get started with content marketing, using 3 filters or things we need to think about when coming up with content to share online. The first was your story and how it connects with what you do as a writer or editor. The second was your brand and making sure that whatever you share online strengthens that brand (and doesn’t leave people confused!)

The third filter is getting its own episode because it’s that important.

That filter is your Ideal Reader!