Last week we talked about how to get started with content marketing, using 3 filters or things we need to think about when coming up with content to share online. The first was your story and how it connects with what you do as a writer or editor. The second was your brand and making sure that whatever you share online strengthens that brand (and doesn't leave people confused!)

The third filter is getting its own episode because it's that important.

That filter is your Ideal Reader!

In this episode, we talk about

• Why your ideal reader is the center of your marketing universe
• The mistakes I made skipping this step when marketing my first three books
• How to start figuring out who your ideal reader is as a new author or editor
• How to start figuring out who your ideal reader is as an established author or editor

Resources I reference in this episode:

Kristen Kieffer's blog post on ideal readers: https://www.well-storied.com/blog/ideal-reader