So now that we've covered what content marketing is and how it's similar to what we do as writers, we can get to the fun part -- getting started with content. What do you share online that takes someone on a journey from not knowing who you are to being a loyal fan?

Because we have so many ideas, we have to give ourselves idea filters -- something we can run our ideas through so we're only left with ideas we love and content our readers and clients can't wait to consume. 

In today's episode we cover two of those three filters we need to keep in mind as we come up with ideas:

1. How to connect your personal story with what you do as a writer or editor.
2. What is a brand and how to start discovering what your brand is
3. How to share content that strengthens your author or editor brand

Resources I reference in this episode:

Free Resource: Discover Your Author Brand by Katie Phillips Creative