Allen Adamson, Co-Founder and Managing Partner of Metaforce.com 

“The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess.” 

Highlights:

Facebook's META
Hasbro is not a toy company, it's an entertainment brand.
Amazon and OPM
AOL's Home Page Fail in 2002
90% Failure Rate of Tech Startups
Tesla 100,000 vehicles ordered by Hertz
Fail Fast Culture and its future. 

Allen's book Shift Ahead is available on Amazon and on Audible.  I highly recommend it.

www.metaforce.com

Hosted and Produced by:  Wendi Cooper
Music by:  Tom Orsi 
C Spot Run Productions

This is an edited edition aired live on 10/28/21. www.firesidechat.com/wendicooper 

This is the edited edition of a live conversation on Fireside.  

I've been in DTC for 27 years and have seen credit card processing evolve from the wild west, to extremely costly and difficult to qualify for, to now sign up instantly with Stripe.  

Fintech is exploding and the key to seamless growth is having a handle on the backend, but what if you could make money at the same time as you process?

ProfitPay.io is a one-stop solution that I personally find fascinating and highly recommend. 

Here's why they say they are different:    

We make internet companies More Money, Redefining traditional finances to create a more profitable future.

ProfitPay is the first globally connected Fintech marketplace, unifying Banking & Business without borders. The sum of our people’s talent and experience is what makes ProfitPay a unique, innovative, and reliable company.

ProfitPay’s all-in-one Online Travel Portal fulfills Sale to Supplier in one integration that protects your payments, processes worldwide, and fulfills with our Virtual Card API for your online travel company under your companies descriptor!

Teaming up with ProfitPay allows you to focus on your business, scale, and raise profits through our real-time payments and virtual cards.

contact:
[email protected]

www.cspotrun.com

Original Music by Orsi Digital Post
C Spot Run Production 

Hosted and Produced by Wendi Cooper

[email protected] 
IG:@wendicreates

Highlights:

Skin in the game is nothing new, to make millions on the back end.  

Structure of backend deals for really great producers. 

Mentions - Inventors, Shark Tank,  AJ and Kev, the original shark. 

90% failure rate of infomercials/short-form DRTV, and the search for the 1:30 Unicorn.

The history of Membership subscriptions, continuity, stick rate, churn, and FREE S&H before Amazon ever existed. 

And so much more.  

Honest, straightforward forward and entertaining.  

ARTHUR VIBERT - Writer and Creative Coach 

Recorded live on Fireside - please enjoy this edited edition.  

An award-winning creative in advertising, commercial direction, and video production in London, Chicago, New York, and San Francisco and taught video storytelling at Miami Ad School.

Vibert says, "I’ve always drawn and written. I went to art school and spent the next 25 years working in advertising as an art director and creative director. I created the Max Headroom campaign for Coke. The original ‘Launch’ campaign for Saturn cars. Work for Levi’s, BMW,  and later with Apple, Mozilla, Salesforce and more. Now I write, teach and coach."

Here are some highlights of this episode.

What is a Creative Director?
What does "cultural fit" actually mean?
Ageism starts at 40 - and almost legally.
The Flow State of being a Creative.
What Creatives are different people.
Agencies, Egos, and why Startups ignore the customer and fail.
All Bun and No Patty - the creative approach to Where's the Beef, today.

www.cspotrun.com

Where's the Beef commercial Fair Use
Music by:  Orsi Digital Post
Hosted by:  Wendi Cooper
Edited by:  C Spot Run Productions

Stay Safe and Healthy

[email protected] 

Jonathan Sackett is an Adverting, Marketing, and Digital Executive - and one of the most positive and giving souls I know and will prove that in just a few moments. 

His specialty is in TV, Digital Marketing, entertainment, and RUNNING A CONSUMER GOODS GREEK FOOD  - FROZEN FOOD, and Restaurant chain?

 Jonathan has developed award-winning, groundbreaking initiatives for brands such as GEICO, Coca-Cola, Walmart, Taco Bell, Mcdonald’s, Milk, IBM, Harley-Davidson, Mars, Wrigley, Miller Brewing, Coors,  Budweiser and so much more!

Rumor has it, Jonathan modernized communications discipline for  FCB, Arnold Worldwide, The Martin Agency, DDB Worldwide and Ogilvy & Mather.   

Currently the CMO and CBO of GRK FRESH.com, he also sits on the Board of Mashburn Enterprises with his partner Jamal Mashburn, NBA Star, and all-around amazing human.

Jonathan has hosted seminars for 4A’s, DMA, OMMA, SXSW and Cannes.  

You can find him on Twitter @jonathanSackett and @GRKFresh as well as at JonathanSackett.com 

Emily Binder - is the Founder of Wealth Voice.AI and CEO of Beetle Moment Marketing, in other words, she is SuperGirl and Jonathan is Super Man (I'm Super Cooper).  

Emily helps companies stay relevant and succeed with better marketing and emerging technology, focusing on podcasting and voice / AI.  She splits her time between running WealthVoice.AI, an Alexa skills voice marketing platform for financial professionals, and Consulting as a fractional CMO or marketing strategist with her agency Beetle Moment Marketing.

Emily has a decade of marketing experience across categories and has launched successful omnichannel campaigns for dozens of brands from early-stage to Fortune 500.  

She quarterbacks marketing initiatives for financial services, fintech, travel, SaaS, CPG, and telecom.

http://www.emilybinder.com

https://wealthvoice.ai

Mentions:

Bob Knorpp - The BeanCast Podcast

Jamal Mashburn and son.

Aris from GRKFresh.com 

John Kappos (Chocolate Johnny)

Music:  Orsidigital.com Tom Orsi Composer

Greek Dance by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Artist: http://audionautix.com/

Produced by:  C Spot Run Productions
All rights reserved.  

@realwendicooper (Twitter) 

Full replay unedited:

www.firesidechat.com/wendicooper 

"We live our lives in chains and never know we had the key." 
...eagles, recited by J Sackett.  

 Roger Kibbe is a conversational AI and voice expert and works at Samsung helping developers, designers and companies build amazing voice experiences. Prior to Samsung, Roger founded a voice startup and voice consulting firm. Prior to that, Roger worked for many years as a retail technology strategist and architect.

Viv Labs is a division of Samsung developing a community of AI and voice developers and designers, creating the next great voice and conversational AI experiences. 

Roger engages developers, designers, and business partners to discuss the strategic and technical opportunities to build for the Bixby ecosystem. This engagement includes conferences, meetups, hackathons, webinars, social media, and digital content.

Roger empowers developers, designers, and creatives to create compelling and innovative experiences that show the potential and huge opportunities for Bixby and the underlying Viv Labs AI engine

Topics of discussion in this episode:

Music in Voice First 
Applications
Consumer Adoption
HealthTech
Creativity and Marketing (examples of selling Chocolate with Audio)
Challenges in Growth
Tech vs. Creative 

Recorded live before a Fireside Audience this is an edited edition - the full unedited version is on replay on www.firesidechat.com/wendicooper

Roger Kibbe can be found on LinkedIn and on Twitter @rogerkibbe

Thanks for listening! 

Make sure to check out my other podcasts about DTC exclusive to Fireside and The Wendi Cooper Show Storyviews as well as The 5. 

www.wendicooper.com

www.cspotrun.com 

[email protected]  

Welcome!  Where's the Beef was created Live on Fireside in front of a studio audience.   This is an edited version from the original due to audio feed latency.   

My guest and I discuss what it's really like in today's culture to be a Founder in a new consumer category. 

But first, LONGEVITY (the category) has the possibility of becoming the next big consumer category. A lifestyle focused on prevention and regeneration. However, as the industry is nascent it requires education and curation for the consumer to trust these new companies and technologies.

MYKIGAI intends to fill this gap as a discovery and recommendation platform focused on this.

FOUNDER LAURA MINQUINI takes us through her journey from branding executive to start-up Founder in a new category, Longevity.

Having volunteered at retirement homes and hospitals, MYKIGAI’s founder Laura Minquini, discovered the paradigm of aging is less than ideal. Looking at how to make a difference in this area; from socialization to purpose, she quickly realized that a real way to change things is prevention. Longevity medicine and technology offer this opportunity. “Let’s Talk Longevity instead of aging”.

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