Clubhouse, the audio-only app designed to be a virtual conference hall, generated heavy buzz during the peak of the pandemic and received a $4 billion valuation earlier this year. In the months since then, that excitement seems to have cooled, reports The Times, on Oct 14th, a week back. ย
The company CEO, แดแดแดส แด
แดแด ษชแด
๊ฑแดษด, was quoted sharing on Wednesday: โ๐๐ผ๐, ๐ ๐๐ต๐ถ๐ป๐ธ ๐๐ฒ ๐ด๐ฟ๐ฒ๐ ๐๐ฎ๐, ๐๐ฎ๐ ๐๐ผ๐ผ ๐ณ๐ฎ๐๐ ๐ฒ๐ฎ๐ฟ๐น๐ถ๐ฒ๐ฟ ๐๐ต๐ถ๐ ๐๐ฒ๐ฎ๐ฟ,โ adding โ๐ช๐ต๐ฎ๐ ๐๐ฒ ๐ฟ๐ฒ๐ฎ๐น๐น๐ ๐๐ฎ๐ป๐ ๐๐ผ ๐ฑ๐ผ ๐ถ๐ ๐ฏ๐ฒ ๐ผ๐ป ๐๐ต๐ฎ๐ ๐ฝ๐ฎ๐๐ต ๐ผ๐ณ ๐๐๐ฒ๐ฎ๐ฑ๐, ๐ด๐ฟ๐ฎ๐ฑ๐๐ฎ๐น ๐ด๐ฟ๐ผ๐๐๐ต.โ ย
Clubhouse essentially lets users host their own online radio shows. Listeners tune in to hear interviews or panel discussions and can participate in live chats. The platform has drawn appearances from ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ป๐ฎ๐บ๐ฒ๐ ๐ถ๐ป ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐ฎ๐ป๐ฑ ๐ผ๐๐ต๐ฒ๐ฟ ๐ณ๐ถ๐ฒ๐น๐ฑ๐, ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ถ๐ป๐ด ๐ง๐ฒ๐๐น๐ฎ ๐๐ป๐ฐ.โ๐ ๐๐น๐ผ๐ป ๐ ๐๐๐ธ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ป๐ฐ.โ๐ ๐ ๐ฎ๐ฟ๐ธ ๐ญ๐๐ฐ๐ธ๐ฒ๐ฟ๐ฏ๐ฒ๐ฟ๐ด, and inspired copycat apps. ย
Since Iโm a notoriously curious digital marketer I reached out to๐๐ต๐ฒ ๐ต๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ ๐๐น๐๐ฏ๐ต๐ผ๐๐๐ฒ, ๐๐ฟ๐ฒ๐ ๐ ๐๐ป๐ณ๐ผ๐ฟ๐ฑ, ๐ฎ๐ป๐ฑ ๐ฎ๐น๐ผ๐ป๐ด ๐๐ถ๐๐ต ๐บ๐ ๐ฐ๐ผ-๐บ๐ผ๐ฑ๐ฒ๐ฟ๐ฎ๐๐ผ๐ฟ ๐๐ผ๐ป ๐๐ถ๐ป๐ธ, ๐๐ฒโ๐๐ฒ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ฒ๐ฑ ๐ฎ ๐๐ฒ๐ฟ๐ถ๐ฒ๐ ๐ผ๐ณ ๐ฐ ๐ฎ๐ฟ๐ฑ๐ฒ๐ป๐ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐ we were particularly keen on asking - all of which would fit the key question umbrella: โ๐ช๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ต๐ผ๐น๐ฑ๐ ๐ณ๐ผ๐ฟ ๐๐น๐๐ฏ๐ต๐ผ๐๐๐ฒ?โ'. ย
Weโve discussed ๐ต๐ฉ๐ฆ ๐ข๐ฑ๐ฑ ๐ค๐ฐ๐ฑ๐บ-๐ค๐ข๐ต๐ด, ๐ต๐ฉ๐ฆ ๐ต๐ฉ๐ณ๐ฆ๐ข๐ต ๐ช๐ฎ๐ฑ๐ฐ๐ด๐ฆ๐ฅ ๐ฃ๐บ ๐ค๐ฐ๐ฎ๐ฑ๐ฆ๐ต๐ช๐ต๐ช๐ฐ๐ฏ, ๐ฎ๐ฐ๐ฏ๐ฆ๐ต๐ช๐ด๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ฑ๐ต๐ช๐ฐ๐ฏ๐ด, ย and ๐ต๐ฉ๐ฆ ๐ข๐ฑ๐ฑ ๐ง๐ฐ๐ค๐ถ๐ด ๐ฐ๐ฏ ๐ค๐ณ๐ฆ๐ข๐ต๐ฐ๐ณ๐ด amongst other ๐ฌ๐ฆ๐บ ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต๐ด ๐ต๐ฉ๐ฆ๐บโ๐ณ๐ฆ ๐ฏ๐ฐ๐ธ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ฐ๐ฏ. All this, in spite of the assumed decline in the app usage, which many associate with now fewer restrictions caused by the pandemic and so less audio-companionship being saught-after. ย
Regardless of the somewhat challenging angle taken on by some of our questions, Grey's answers remained professional and detailed, hence me proudly inviting you to listen in, share your view on ๐๐๐ ๐๐ช๐ฉ๐ช๐ง๐ ๐ค๐ ๐พ๐ก๐ช๐๐๐ค๐ช๐จ๐ ๐๐จ ๐๐ค๐ช ๐จ๐๐ ๐๐ฉ and let us know what would be your star rating you'd allocate to the type of questions we've prepared for Greg. As true curious marketers, we'd be keen to know. ย
As always, very grateful for 'Which Apps for Business?' Podcast team who have worked hard to support these episodes:ย
ย - Jonathan Fink, co-moderator (IG: @mapped.city) ย
- Daniela Cantรขr, Sound Producer (IG: @moldovan_abroad) ย
- Maria Jardan, Graphic Designer (IG: @maria_jardan_) ย
Nadya Birca, 'Which Apps for Business?' Podcast Creator ย & Moderator, ย
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