10.11.2018 - By Liz Melville
Today I’m going right back to basics on setting up a Facebook ad, with one of the first – and most important – decisions you need to make....the campaign objective. But as simple as it might sound, it's also a decision that I see soooo many people get wrong....and it can have a real impact on your campaign results. So if you've ever boosted a post, and wondered why no-one is clicking on the links in your post....you're about to discover why that is! (Clue, it's not Facebook's fault!) Hit play, and let's dive into "Which of the 11 campaign objectives is the best one for YOUR ads?" In this episode you'll hear: Why your campaign objective is CRUCIAL to the success of your ads The 3 categories of objective, and how they relate to your customer journey What the Facebook algorithm does behind the scenes to meet your chosen objective The additional factors you MUST consider in choosing the right campaign type To share your thoughts on the podcast: Leave a note in the comment section below. Or DM me on Messenger or Instagram Share this show on Facebook, Instagram or Twitter To help out the show: Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show Subscribe on iTunes. Right click here, and save as to download this episode to your computer Connect with me on Social Media Are you interested in learning more about Facebook Advertising? Visit me on the following channels: Facebook Group Facebook Instagram