Why You Hate Sales

Which is the Better Business Approach: Value or Volume? | E36


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Picture this.

You just created a new offer that you believe is going to change EVERYTHING about your industry. It’s so good!

You have two primary pathways forward:

  1. Get it out to as many people as possible

  2. Get it out to only the best people for it

  3. If you choose pathway #1, you’re taking a mass-market approach. This means lower price points, mainstream marketing tactics, and a focus on volume.

    If you choose pathway #2, you’re taking a niche-market approach. This means higher price points, unique marketing tactics, and a focus on value.

    There’s no wrong answer - besides not choosing a pathway at all.

    On today's episode of The People Over Profit Podcast, you'll learn:

    • The secrets behind successful billion-dollar brands
    • What makes you best suited for both value or volume
    • How to leverage both approaches to get optimal results
    • Your best next steps, depending on the pathway you take 
    • If you are feeling stuck because your audience is too small, you aren't hitting your sales goals, or everything feels like it's working against you, this episode is going to be a game-changer!


      Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

      Oh, and don’t forget to subscribe so you don’t miss any episodes!



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      Why You Hate SalesBy Justine Beauregard

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