When new entrepreneurs are building their brand, they often ask us which is better: Amazon or Shopify? Both platforms have pros and cons, but to best take advantage of the marketplace, you have to be honest about your current business situation. By understanding your current outreach, needs and goals, you can choose the platform that aligns your entrepreneurial endeavors with the best e-commerce opportunities.

On this episode of E-Com to Everyone, Ignacio talks about the pros and cons of both Amazon and Shopify. He breaks down the main differences between the two and helps new entrepreneurs navigate their online potential for earnings and exposure. Ignacio brings awareness to marketplace-specific topics such as:

● Generating traffic on your Shopify site vs established Amazon traffic

● Maintaining active consumer traffic rather than “window shoppers”

● Leveraging Shopify if you are an influencer or have already established an online presence ● Using Amazon FBA to ease your shipping workload

● Using Amazon as an additional marketplace to your established website or shop

Both Amazon and Shopify can potentially help or hinder new entrepreneurs. And that’s why you must take time to analyze your own business presence and outreach. By being realistic about your current professional status, you can make an e-commerce choice that can help save on marketing and gain on sales.

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